This is a question we receive a lot. The question is asked in the spirit of wanting to know whether a predictive model can be trusted. It makes sense when approaching a predictive model as being a causal explanation of some behavior.
We now know alumni engaged online are 300% to 700% more likely to give. But, to get a real understanding of the value of online relationships are they likely to give more?
You’ve spent your team’s time and energy building a great CRM, writing, creating and loading amazing content. It’s time you get your message out in the marketplace and marketing automation is the best way to do it.
Capture Behavioral Engagement (CBE) is the leading marketing automation product in higher education. This innovative tool that tracks prospective student engagement and website behavior has been in production with 60+ institutions.
Out of the 146 visitors that clicked, this Dynamic Content helped influence and remind the visitors to secure their enrollment with their deposit. Of those 146 that clicked, 117 enrolled at the institution
Gaining and keeping the attention of high school students in the higher ed market is becoming increasingly more difficult. Your goal is to understand what drives them to take an action.
Enrollment Management, or Strategic Enrollment Management, has become integral to the success, and even continued existence, of many colleges and universities today.
In making predictions and judgments under uncertainty, people do not appear to follow the calculus of chance or the statistical theory of prediction.
Join Amanda Scott as she interviews Jack Klett, a former Associate Dean of Graduate Studies, on the challenges of modern graduate recruitment in an online landscape.
Simply pouring more money into existing solicitation channels does not produce more gifts when alumni have chosen a relationship with your institution elsewhere.
Listen in as Dr. Robert Massa, Drew University has an open conversation with Jamie Gleason about how Drew University utilized the strategy of tuition reset to increase their fall 2018 enrollment.
Digital Display Targeting (DDT) is Capture Higher Ed’s multi-channel suite of online tools used for discovery, engagement and influencing prospective students and parents through customized digital ads.
The modern enrollment manager’s employability depends on estimating and then producing a class with certain characteristics and financial dependencies.
Belhaven partnered with Capture Higher Ed to introduce and drive prospective students to the university’s new Academic Scholarship Calculator located on a landing page Capture created.
Colleges and universities continue to grow their digital advertising budgets. For the first time ever, digital advertising has surpassed TV advertising in the higher education space.
While Toledo has a strong application flow, the goal was to increase overall applications and be more strategic in specific application populations, especially in the area of international inquiries.
While WKU has a strong application flow, the goal was to increase overall applications and be more strategic in specific application populations, especially opportunities in the areas of geographic diversity and ethnicity.