Capture Blog

Capture Higher Ed Welcomes New Partner Eckerd College

Capture Higher Ed Welcomes New Partner Eckerd College

Introducing one of Capture Higher Ed’s newest partners, Eckerd College in Florida. Serving more than 1,800 students on a spectacular waterfront campus, Eckerd is a four-year,…

What Does An Accurate Predictive Model Do For Admissions?

What Does An Accurate Predictive Model Do For Admissions?

If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…

Handouts From ICON ‘18: A Valuable Resource for Fundraising Professionals

Handouts From ICON ‘18: A Valuable Resource for Fundraising Professionals

Were you among the more than 4,000 fundraising professionals in New Orleans this past April who attended the AFP 2018 International Conference on Fundraising (ICON)?…

As International Enrollment Dips, Grad Schools Need New Tactics

As International Enrollment Dips, Grad Schools Need New Tactics

If recent reports by the Council of Graduate Schools (CGS) and the National Science Foundation (NSF) are any indication, graduate schools need to find new…

Capture Named One of Business First’s Fast 50 Companies

Capture Named One of Business First’s Fast 50 Companies

Capture Higher Ed has been named one of Louisville Business First’s Fast 50 companies for 2018, the publication announced on Aug. 7. The annual list honors the…

Take Off the Blinders When Reaching Out to High-Capacity Alumni

Take Off the Blinders When Reaching Out to High-Capacity Alumni

A large percentage of what university major gift officers do is call alumni — people who in some cases haven’t been heard from by the…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Is Your College or University ‘Million Dollar Ready?’

Is Your College or University ‘Million Dollar Ready?’

Today we re-visit an oldie-but-goodie: a decade-long study by researchers from the Lilly Family School of Philanthropy and the consulting firm, Johnson Grossnickle and Associates,…

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…