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Why You Should Understand the Experience Economy

Why You Should Understand the Experience Economy

We often talk about our "consumerist culture" but understanding how financial decisions are made is fundamental to delivering meaningful proposals and solicitations. In a TED…

Exploring the Attention Economy — Hey, Read This!

Exploring the Attention Economy — Hey, Read This!

(The following is the introduction to Business As Unusual: Managing Enrollment in the Attention Economy, the just-released e-book written by Capture Higher Ed’s Sean Hill.)…

Capture Welcomes New Partner Assumption College

Capture Welcomes New Partner Assumption College

Introducing one of Capture Higher Ed’s newest partners, Assumption College, a private, Catholic, liberal arts institution in Worcester, Mass. The college also has a campus…

3 Lessons that Have Changed the Way I Lead a Company

3 Lessons that Have Changed the Way I Lead a Company

I have spent the better part of my career working in software and technology companies. During my career, I have taken many of the lessons…

The Call to Adventure, Part 5: Your Ego and Your Blind Spots

The Call to Adventure, Part 5: Your Ego and Your Blind Spots

In Part 5 of the Capture Higher Ed blog series, The Call to Adventure, writer Sean Hill continues his examination of Ray Dalio’s “Principles of…

Training: Imagine Marketing Automation as a Giant Gym

Training: Imagine Marketing Automation as a Giant Gym

While marketing automation has been counted among the top marketing trends for the past several years … While it has been established as a modern,…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

Every College Uses A Predictive Model … Whether They Know It Or Not

Every College Uses A Predictive Model … Whether They Know It Or Not

Every admissions office uses a predictive model. That’s a bold statement, but it’s true. Sure, plenty of schools don’t contract with a vendor to build…

‘No Free Lunch’: Predicting Outcomes for Modern Enrollment Managers

‘No Free Lunch’: Predicting Outcomes for Modern Enrollment Managers

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…

Join the Ranks: The 2019 Best Graduate Schools

Join the Ranks: The 2019 Best Graduate Schools

When I got my first graduate degree — in Writing — I needed it to update my high school teaching license. Essentially, for my career,…