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Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Over the last four years, Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million…

AI for Milking Cows: How Automation Opens Up Possibilities

AI for Milking Cows: How Automation Opens Up Possibilities

Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience…

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Capture Higher Ed has been running its marketing automation software, Capture Behavioral Engagement (CBE), on its partners’ websites for almost two years. The insights have…

Episode 33 – Enrollment Science with Brock Tibert

Episode 33 – Enrollment Science with Brock Tibert

Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer…

Capture Welcomes New Partner Wheaton College

Capture Welcomes New Partner Wheaton College

Capture Higher Ed is proud to introduce one of its newest partners, Wheaton College in Illinois. Established in 1860, Wheaton College is a private, residential…

Energized, Motivated, Inspired … The NAGAP Afterglow

Energized, Motivated, Inspired … The NAGAP Afterglow

When I returned to work this week, I felt different. I sat at my desk, pulled out my notebook and wrote a list. This wasn’t…

How to Grow a Research Program on Gender and Philanthropy

How to Grow a Research Program on Gender and Philanthropy

What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave…

Milestone: When the College Search Process Ends

Milestone: When the College Search Process Ends

The day before April Fools’ Day, writer Matt Reed made clear that his “Confessions of a Community College Dean” blog on Inside Higher Ed was…

The Four Kinds of Students Interested in MPS Programs

The Four Kinds of Students Interested in MPS Programs

Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s…

Top 3 Things You Should Know About Machine Learning

Top 3 Things You Should Know About Machine Learning

It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the…