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How Do Predictive Engines Work in Higher Ed?

How Do Predictive Engines Work in Higher Ed?

We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…

Episode 02 – Club College: The Resortification of College Campuses

Episode 02 – Club College: The Resortification of College Campuses

Resortification … lazy rivers, steak dinners and more! These resort-style amenities are becoming more and more common on college campuses. Join The Buzz crew as…

Should Liberal Arts Colleges Cut the Size of Their Boards?

Should Liberal Arts Colleges Cut the Size of Their Boards?

Capture Higher Ed partner colleges and universities often defy common trends. An excellent, recent example can be seen at Lyon College, which was featured in…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

What Will Advancement Remember About the Teens? Changing Channels

What Will Advancement Remember About the Teens? Changing Channels

In a recent interview about planning for 2020 and beyond, Kevin Bauman, Capture Higher Ed’s director of philanthropic initiatives and one of the hosts of…