Capture Blog

Do You Lean Too Heavily on Your Boomer Alumni?

Do You Lean Too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

The Problem: I need to find my lost alumni to grow my program! The Solution: Have you checked your website? As people move on from…

The Middleman: Why Name Sellers Run Enrollment Management

The Middleman: Why Name Sellers Run Enrollment Management

Pre-internet, if you wanted to sell your car you would likely take out an ad in the local classified section, stick a sign in the car window…

Two Things Gift Officers Need … But Don’t Get

Two Things Gift Officers Need … But Don’t Get

Does this scenario sound familiar? A gift officer is handed a list of high-capacity alumni ranked by capacity score. The list includes graduation information for each…

Managing Multi-Channel Marketing for Higher Ed, Part 2

Managing Multi-Channel Marketing for Higher Ed, Part 2

At Capture Higher Ed’s inaugural Resolve Enrollment Technology Conference in January, Dana Simmons of Stetson University gave a fascinating presentation on using multi-channel marketing for…

Managing Multi-Channel Marketing for Higher Ed, Part 1

Managing Multi-Channel Marketing for Higher Ed, Part 1

At the Resolve Enrollment Technology Conference, Capture Higher Ed’s first-ever enrollment technology conference this past January, Dana Simmons of Stetson University hosted a session titled,…

Working Professionals and the New Geography of Master’s Degrees

Working Professionals and the New Geography of Master’s Degrees

By 2022, according to the executive summary of research by the Education Advisory Board (EAB), “master’s degrees will account for nearly a third of all…

Why Days of Giving Coincided With the Rise in Technology

Why Days of Giving Coincided With the Rise in Technology

It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to…

Craft A Marketing Campaign to Boost Your Online Enrollments

Craft A Marketing Campaign to Boost Your Online Enrollments

In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…

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