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From Capture’s CEO: 6 Questions to Ask About Your Institution

From Capture’s CEO: 6 Questions to Ask About Your Institution

Why do organizations make less progress than their leaders want? To borrow a term from Elon Musk, “The people are going in different vectors.” Different…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

How to Navigate the Decline in International Graduate Enrollment

How to Navigate the Decline in International Graduate Enrollment

American higher education is regarded as part of that “shining city upon a hill” as expressed by President Ronald Reagan in his farewell address. Long…

How the Digital Age Killed the Enrollment Funnel

How the Digital Age Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

Capture Higher Ed Named Business of the Year

Capture Higher Ed Named Business of the Year

Capture Higher Ed was proud to be named “Medium Company of the Year” during Louisville Business First’s 2018 presentation of The Business of the Year…

Episode 30 – The Campus Visit: Towards a Customer Delight Model

Episode 30 – The Campus Visit: Towards a Customer Delight Model

Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit…

Are Discounting Strategies Sustainable Long Term?

Are Discounting Strategies Sustainable Long Term?

The National Association of College and University Business Officers (NACUBO) released its 2016 Tuition Discounting Study last month. The annual discounting strategies study, which surveys…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

A recent article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Capture Enrollment Predictions 98% Accurate Across Partners

Capture Enrollment Predictions 98% Accurate Across Partners

Once again, the enrollment predictions generated by Envision, Capture Higher Ed’s next-generation predictive engine for higher education, have proven to be highly accurate. For the…