Capture Blog

Finding and Engaging Your Stealthy Graduate Prospects

Finding and Engaging Your Stealthy Graduate Prospects

The benefits of marketing automaton — of knowing who is on your university's website researching specific programs, learning about your graduate admission requirements and more…

How To Make Your Emails More Timely and Personal

How To Make Your Emails More Timely and Personal

If you are sending more emails to your supporters — and most colleges and universities across the country are — you must be sure that…

Bombarded! When Does Digital Dynamic Content Become White Noise?

Bombarded! When Does Digital Dynamic Content Become White Noise?

Digital dynamic content is everywhere these days. Most major websites will serve you ads based on your browsing history, location and other bits of data.…

Training: Imagine Marketing Automation as a Giant Gym

Training: Imagine Marketing Automation as a Giant Gym

While marketing automation has been counted among the top marketing trends for the past several years … While it has been established as a modern,…

Marketing Automation for Advancement: Identify Tomorrow’s Donors Today

Marketing Automation for Advancement: Identify Tomorrow’s Donors Today

Marketing automation is a modern, effective, useful technology that has been highly successful and influential in corporate America. In fact, more than two-thirds of businesses use…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Capture Partner Identifies Potential $1 Million+ in Unmanaged Prospects

Capture Partner Identifies Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture Higher Ed’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal…

Aw Snap! The Snapchat Revolt and the Power of Gen Z

Aw Snap! The Snapchat Revolt and the Power of Gen Z

Generation Z, most of them younger than 20, is a force to be reckoned with. Snapchat is finding this out right now — the hard…

Planned Giving Marketing Will Need Modern Tools in 2018

Planned Giving Marketing Will Need Modern Tools in 2018

Last month, the planned giving blog Stelter Insights outlined three trends in planned giving marketing to look for in 2018. All would seem to benefit…

International Graduate Enrollment Is Falling — What Do You Do?

International Graduate Enrollment Is Falling — What Do You Do?

A recent report by the National Science Foundation offered more troubling news for U.S. graduate schools that are recruiting international students. According to its report,…

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