A great deal of social science (read: enrollment management) research utilizes statistical testing. This research probably wouldn’t have gotten published if its effects were not “statistically significant”. But what does that mean exactly? In this episode, Thom and Brad delve into the origins of p-values, how they can be used and misused, and why statisticians the world over are arguing that “significance” is no longer significant.
Tennessee Jed – Southbound Brewing Company (Thom)