Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit programs are often the single biggest influence point for prospective students. What then can enrollment managers learn from research in the hospitality field that might inform how to wow campus visitors? In this episode, Thom and Brad chat with Dr. Edwin Torres, Associate Professor in the Rosen College of Hospitality Management at the University of Central Florida and cover topics ranging from the importance of understanding a prospects zone of tolerance and why customer delight is replacing customer satisfaction as the standard measure in the field.
Thom: Cidergeist, Semi Dry Hard Cider., Rhinegeist Brewery, Cincinnati, OH. https://untappd.com/b/rhinegeist-brewery-cidergeist-semi-dry/1173527
Brad: Unnamed Black IPA Homebrew. Weiner Brewing Company, Minneapolis, MN. https://untappd.com/w/weiner-brewing-company/fake-url-black-ipa/404
Dinner for One by Silent Partner available at https://www.youtube.com/watch?v=wPJ9o9rx0EQ