Capture Blog

Episode 18 – Giving Your Enrollment a Nudge

Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker for you this year.


Thom: Sun King Brewing Company, Indianapolis, IN,, Osiris Pale Ale,

Brad: Mr. Galaxy Fresh Hopped IPA, Home Brew with Garden Fresh Hops.  10089067254854309460  @brewandgrow


Nudges Made British Life Better,

Why ‘Nudges’ to Help Students Succeed Are Catching On,

What is Nudge Theory,

Text Messages Can Increase Enrollment of Low-Income Students,

‘Nudging’ encourages students to apply to leading universities:

Helping the Poor in Education: The Power of a Simple Nudge


Artist: Doctor Turtle;

Track: Database of Problems, Rolodex of Lies;

Used under Creative Commons Attribution 4.0 International (CC by 4.0) License;, No revisions made.