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Capture Expands Its Marketing Automation Into New Areas of Higher Ed

Capture Expands Its Marketing Automation Into New Areas of Higher Ed

At Capture Higher Ed, we believe higher education is ready for innovation. This means that just pouring more resources into existing channels will not produce better results.

Over the last year, the use of our cutting-edge marketing automation — Capture Behavioral Engagement, or CBE — has reached beyond undergraduate enrollment. Now, universities and colleges are using CBE to boost recruitment of graduate and online students, progressively identifying stealth prospects, identifying individual points of affinity and serving them custom, program-specific, one-on-one communication. The tech also alerts university officials to follow up at the most influential time in a student’s decision journey.

Guess what? It’s working.

By popular demand from our partners, we have expanded our technology again — this time into Advancement, allowing alumni and development offices to find, rank and convert stealth alumni into active members and donors.

Higher Ed Marketing Automation

The CBE marketing automation platform allows you to identify new donors, generate custom annual fund appeals, create useful segmentation plans and, in the end, save time and money.

If you are a development officer, how would your discovery efforts change if you knew 10, high-capacity alumni visited your website yesterday? What if you knew three more registered for an event next week?

CBE allows development offices to:

Track High Capacity Alumni Online – Never miss a donor engagement opportunity and prioritize discovery calls based on high-capacity prospects self-identifying high engagement.

Generate Custom Annual Fund Appeals – Solicit alumni when and where they show interest.

Create Robust Segmentation Plans – Leverage multiple points of affinity and affinity scores to create highly customized solicitation plans.

Why is Capture expanding into Advancement? Well, our partners asked us to. Are you interested in learning more about how CBE can drive strategy for alumni relations and development? Click here and explore the possibilities.

By Amanda Scott, Senior Director, and Kevin Bauman, Director of Philanthropic Initiatives, Capture Higher Ed
Photo by Cole Keister on Unsplash