Tag: Undergraduate Recruitment

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Over the last four years, Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million…

Episode 33 – Enrollment Science with Brock Tibert

Episode 33 – Enrollment Science with Brock Tibert

Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer…

Milestone: When the College Search Process Ends

Milestone: When the College Search Process Ends

The day before April Fools’ Day, writer Matt Reed made clear that his “Confessions of a Community College Dean” blog on Inside Higher Ed was…

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

In the first part of this blog, we learned how overcoming “information blindness” saved a struggling elementary school in Cincinnati. Today, let’s examine how “asking…

Transfer Mania: Tips to Meet Your Transfer Student Goals

Transfer Mania: Tips to Meet Your Transfer Student Goals

This is the time of year when the flow of first-year applications into university enrollment offices slows to a trickle and admission counselors begin reaching…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Top Ways to Market to Generation Z

Top Ways to Market to Generation Z

High-value content … Videos and infographics … Selling the experience … From email to video to social media, identifying and understanding the best ways to…

The Art of Communication: How Capture Creates Emails

The Art of Communication: How Capture Creates Emails

What kind of thought goes into the email campaigns Capture Higher Ed creates for its partners? A lot! Capture’s content writers are trained in not…

The Call to Adventure, Part 6: Struggle Well and Fail Better

The Call to Adventure, Part 6: Struggle Well and Fail Better

(In Part 6 of the Capture Higher Ed blog series, The Call to Adventure, Capture Higher Ed’s Sean Hill discusses Ray Dalio’s eighth and final…

The Call to Adventure, Part 5: Your Ego and Your Blind Spots

The Call to Adventure, Part 5: Your Ego and Your Blind Spots

In Part 5 of the Capture Higher Ed blog series, The Call to Adventure, writer Sean Hill continues his examination of Ray Dalio’s “Principles of…