Tag: Undergraduate Recruitment

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

5 Questions About Your Unique Summer Melt Scenario

5 Questions About Your Unique Summer Melt Scenario

In the recent webinar, Frozen in Place, Jamie Gleason, Capture Higher Ed’s director of undergraduate initiatives, stressed that enrollment offices across the country have challenges…

Finish, Freeze, Future: Summertime in the Admissions Offices

Finish, Freeze, Future: Summertime in the Admissions Offices

Last month, Capture Higher Ed released a lengthy paper featuring interviews with three of the company’s veteran senior enrollment advisors about what admissions offices should…

Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

How to Attract and Help the Adult Learner

How to Attract and Help the Adult Learner

This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing…

How to Find a New Niche of Prospective College Students

How to Find a New Niche of Prospective College Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective college students in real-time. Capture Behavioral Engagement (CBE) alone offers…