Tag: Undergraduate Recruitment

How to Navigate the Decline in International Graduate Enrollment

How to Navigate the Decline in International Graduate Enrollment

American higher education is regarded as part of that “shining city upon a hill” as expressed by President Ronald Reagan in his farewell address. Long…

Are Discounting Strategies Sustainable Long Term?

Are Discounting Strategies Sustainable Long Term?

The National Association of College and University Business Officers (NACUBO) released its 2016 Tuition Discounting Study last month. The annual discounting strategies study, which surveys…

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

Pay Attention to  Prospective Students Who are Paying Attention to You

Pay Attention to Prospective Students Who are Paying Attention to You

A prominent theory in enrollment management hinges on a vivid typology of the Gen Z prospective students as existing in a state of perpetual distraction.…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Stetson University Reports Record Enrollment and Freshman Class

Stetson University Reports Record Enrollment and Freshman Class

Capture Higher Ed partner Stetson University welcomed a record enrollment including 895 new students this fall, its second-largest entering class in school history. The private,…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

University of the Cumberlands Cuts Tuition by Almost 60 Percent

University of the Cumberlands Cuts Tuition by Almost 60 Percent

In a time of seemingly soaring tuition, one Kentucky college is actually cutting tuition — and they just happen to be a partner of Capture…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…