Tag: Undergraduate Recruitment

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

How to Attract and Help the Adult Learner

How to Attract and Help the Adult Learner

This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing…

How to Find a New Niche of Prospective College Students

How to Find a New Niche of Prospective College Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective college students in real-time. Capture Behavioral Engagement (CBE) alone offers…

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

Are Nontraditional Students the New Normal?

Are Nontraditional Students the New Normal?

Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…

Episode 33 – Enrollment Science with Brock Tibert

Episode 33 – Enrollment Science with Brock Tibert

Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer…

Milestone: When the College Search Process Ends

Milestone: When the College Search Process Ends

The day before April Fools’ Day, writer Matt Reed made clear that his “Confessions of a Community College Dean” blog on Inside Higher Ed was…

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

In the first part of this blog, we learned how overcoming “information blindness” saved a struggling elementary school in Cincinnati. Today, let’s examine how “asking…