Tag: Social Media

Starting Social Media from Scratch

Starting Social Media from Scratch

Social Media Marketing takes more time and effort than most people think. Despite the ease of communication, a university must put in serious work to…

Which Is More Effective for Student Recruitment?

Which Is More Effective for Student Recruitment?

Social media is kind of a big deal these days. It seeps into pretty much all aspects of our lives, and for high schoolers, that…

Marketing Gen Z and The Genius of Poo-Pourri

Marketing Gen Z and The Genius of Poo-Pourri

As technology evolves, so does humanity’s way of using it. Perhaps one of the best examples of this is found in how we communicate. Within…

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

At Capture, we look at a lot of emails, and not just our own. We look closely at emails that other colleges (ones who are…

A Marketer’s Dream, Part 1: Digital Advertising Is King

A Marketer’s Dream, Part 1: Digital Advertising Is King

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. A study by BrandScience says that we’ll be…

Making Students Feel at Home

Making Students Feel at Home

As any admissions team will tell you, just because a student has been accepted and is enrolled in no way means she is fully vested…

Top 5 Higher Education Marketing Trends for 2017

Top 5 Higher Education Marketing Trends for 2017

#1. Social Media Will Become Transient Students in today’s society have notoriously short attention spans. According to a Gen Z study published by Ologie, “Generation…

Social Media and Recruitment: Best Practices in Action

Social Media and Recruitment: Best Practices in Action

Prospective students at different points in their decision journey are going to use social media in different ways. But the overarching theme for all of…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Using Social Media for Enrollment Marketing: Some Best Practices

Using Social Media for Enrollment Marketing: Some Best Practices

Social media should be part of a larger marketing strategy, just not the entire strategy. This has been the advice of the National Association for…