Tag: Social Media

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

How To Seize the Day (of Giving) — Six Strategies

How To Seize the Day (of Giving) — Six Strategies

The annual Day of Giving can be an exciting time in the development office. Facebook Live interviews, student events, alumni receptions … the list goes…

Six Quick Tips To Better Engage Students

Six Quick Tips To Better Engage Students

At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

Communicating with Generation Z: A ‘How To’ for Universities

Communicating with Generation Z: A ‘How To’ for Universities

First and foremost, it’s important to define Generation Z as those who were born after 1995 and live in a world where Internet and digital…

Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

For colleges and universities, engaging Generation Z is continually top of mind. As a designer, I have to work strategically when creating your school’s designs…

Reaching Generation Z: Make Content They Will Watch and Share

Reaching Generation Z: Make Content They Will Watch and Share

With the ease and availability of streaming services, young people are watching less TV and are spending a lot of time using video streaming services.…

Facebook, Picture Frames and The Dayton Daily News: A Retargeting Tour

Facebook, Picture Frames and The Dayton Daily News: A Retargeting Tour

You know how scrolling through Facebook is. You come across an article, you click on it, you move on. Sometimes you completely forget what you…

Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles

Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles

In a recent blog post, I discussed a Capture Higher Ed specialty — retargeting on Facebook and Instagram — and how the ad copy should…

Facebook and Instagram Ads: Sell the Click Through by Stimulating Curiosity

Facebook and Instagram Ads: Sell the Click Through by Stimulating Curiosity

Retargeting on Facebook and Instagram is a Capture Higher Ed specialty. If a student visits a school’s website — researching academic programs, housing, scholarships and…