Tag: Social Media

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

Social Media Campaigns: What Should be Your Call to Action?

Social Media Campaigns: What Should be Your Call to Action?

Colleges and universities are increasingly turning to digital solutions as alumni go online and traditional solicitation channels are challenged. With all social media campaigns, the…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

Capture’s Top Graduate and Professional Studies Blogs of 2018

Capture’s Top Graduate and Professional Studies Blogs of 2018

Capture Higher Ed experts examined, reported and blogged about the issues and challenges surrounding graduate and professional enrollment with increased vigor in 2018. They discussed everything…

Mind Blowing: Capture’s Top Undergrad Blogs of 2018

Mind Blowing: Capture’s Top Undergrad Blogs of 2018

Once again, Capture Higher Ed soared through the blogosphere in 2018, keeping up with everything from the nuances of communicating with Gen Z to the…

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…