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Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges and universities not only need to use video, but they need to know how to use it for their specific goals. But why invest in...
Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones who are not yet our partners) send out to engage students. Emails that seem long, to our mind, give us pause. If we were young, would we be...
Short and Specific: 6 Tips To Better Engage Students

Six Quick Tips To Better Engage Students

At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are not yet our partners) send out to engage students. Emails that seem long, to our mind, give us pause. If we were young, would we be...
Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy today.) If there’s one thing I share — we all share — with today’s teen and...
Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on the Move.” Readers travel the world and photograph themselves with a copy of the magazine. They send them in, and — if...
Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do that. But how many kids are on social media? And which ones are they using? Sysomos, a social media management and analytics software company,...
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