Tag: Social Media

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

How To Seize the Day (of Giving) — Six Strategies

How To Seize the Day (of Giving) — Six Strategies

The annual Day of Giving can be an exciting time in the development office. Facebook Live interviews, student events, alumni receptions … the list goes…

Winning Facebook: One College’s Informative and Completely Clever Video

Winning Facebook: One College’s Informative and Completely Clever Video

I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed's partner institutions, including University of…

Six Quick Tips To Better Engage Students

Six Quick Tips To Better Engage Students

At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Communicating with Generation Z: A ‘How To’ for Universities

Communicating with Generation Z: A ‘How To’ for Universities

First and foremost, it’s important to define Generation Z as those who were born after 1995 and live in a world where Internet and digital…