Tag: Resolve

More Colleges Looking to GPS Programs to Combat Revenue Gap

More Colleges Looking to GPS Programs to Combat Revenue Gap

At Capture Higher Ed’s first-ever Resolve Enrollment Technology Conference earlier this year, Capture’s own Amanda Scott and Ken Sigler along with Beth Keserauskis, vice president…

Four Easy Steps to Taking the Envision Challenge

Four Easy Steps to Taking the Envision Challenge

Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model…

Take Capture’s Super-Charged Predictive Engine For A Test Drive

Take Capture’s Super-Charged Predictive Engine For A Test Drive

Capture Higher Ed offers higher education’s first ensemble predictive model — Envision — unique to the enrollment management industry because it combines machine-learning algorithms to build…

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions…

NACAC 2018 Session Preview: Introducing the Capture Prospect

NACAC 2018 Session Preview: Introducing the Capture Prospect

The bulk of conventional thinking in modern enrollment management is built upon the flawed belief that an institution does not have enough interested prospective students…

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Did you know YouTube is the second-largest search engine? If you’re not leveraging higher ed video marketing to attract and retain your prospective student base,…

Accurate Enrollment Predictions Make For Smarter Decisions

Accurate Enrollment Predictions Make For Smarter Decisions

Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model engine combines machine-learning…

Capture Aids in Record Academic Quality and Enrollment for Fall ’18

Capture Aids in Record Academic Quality and Enrollment for Fall ’18

With the spring application deadline in the rearview, colleges and universities across the country are assessing how they’re doing with enrollment for next year’s freshman…

Managing Multi-Channel Marketing for Higher Ed, Part 2

Managing Multi-Channel Marketing for Higher Ed, Part 2

At Capture Higher Ed’s inaugural Resolve Enrollment Technology Conference in January, Dana Simmons of Stetson University gave a fascinating presentation on using multi-channel marketing for…