Tag: Resolve

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

No Joke! Founder of The Onion Coming to Resolve 19

No Joke! Founder of The Onion Coming to Resolve 19

Scott Dikkers, one of the founding editors of the iconic satirical newspaper The Onion, will be the keynote speaker at next week’s Resolve 19, Capture…

Mind Blowing: Capture’s Top Undergrad Blogs of 2018

Mind Blowing: Capture’s Top Undergrad Blogs of 2018

Once again, Capture Higher Ed soared through the blogosphere in 2018, keeping up with everything from the nuances of communicating with Gen Z to the…

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture.…

Four Easy Steps to Taking the Envision Challenge

Four Easy Steps to Taking the Envision Challenge

Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model…

Take Capture’s Super-Charged Predictive Engine For A Test Drive

Take Capture’s Super-Charged Predictive Engine For A Test Drive

Capture Higher Ed offers higher education’s first ensemble predictive model — Envision — unique to the enrollment management industry because it combines machine-learning algorithms to build…

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions…

NACAC 2018 Session Preview: Introducing the Capture Prospect

NACAC 2018 Session Preview: Introducing the Capture Prospect

The bulk of conventional thinking in modern enrollment management is built upon the flawed belief that an institution does not have enough interested prospective students…

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Did you know YouTube is the second-largest search engine? If you’re not leveraging higher ed video marketing to attract and retain your prospective student base,…

Accurate Enrollment Predictions Make For Smarter Decisions

Accurate Enrollment Predictions Make For Smarter Decisions

Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model engine combines machine-learning…