Tag: Predictive Modeling

What Does An Accurate Predictive Model Do For Admissions?

What Does An Accurate Predictive Model Do For Admissions?

If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…

Why Enrollment Management Needs Machine Learning

Why Enrollment Management Needs Machine Learning

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Machine Learning 101: Get Intelligent About Artificial Intelligence

Machine Learning 101: Get Intelligent About Artificial Intelligence

From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do…

Study: Half of Wealthy Households Have no Philanthropic Plan

Study: Half of Wealthy Households Have no Philanthropic Plan

A newly published study — The 2018 U.S. Trust Study of High Net Worth Philanthropy — reports that high-net-worth (HNW) households increased the amount they…

Top 3 Things You Should Know About Machine Learning

Top 3 Things You Should Know About Machine Learning

It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the…

Black Swans and the Problem of Induction

Black Swans and the Problem of Induction

In 17th century London, a “black swan” was a phrase that was equated with an impossibility. For Europeans at the time, the idea of anything…

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

Mental Folders, Part 2: Asking Questions of Data and Applying it to Admissions

In the first part of this blog, we learned how overcoming “information blindness” saved a struggling elementary school in Cincinnati. Today, let’s examine how “asking…

8 Questions For Your Predictive Modeling Provider

8 Questions For Your Predictive Modeling Provider

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

Stop Wasting Time and Money: The Case for Predictive Models in Higher Ed

Stop Wasting Time and Money: The Case for Predictive Models in Higher Ed

If you’re not using a model to predict which students are most likely to apply and enroll, you’re wasting time and money. It’s as simple…