Tag: Online Recruitment

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Enrollment in Online Courses Expected to Keep Growing

Enrollment in Online Courses Expected to Keep Growing

The future looks bright for online courses and programs at U.S. colleges and universities, according to a recent survey. A 2018 report published by Babson…

Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing…

Online Learning Leads to Higher Retention and Graduation Rates

Online Learning Leads to Higher Retention and Graduation Rates

My guess is that most anyone in higher education knows that retention is chief among the many concerns on college campuses across the country. Turns…

Two Great Tastes: The Value of Online Ed and Community Colleges

Two Great Tastes: The Value of Online Ed and Community Colleges

Do you know how long community colleges have been around? Since 1901, as this recent article in U.S. News & World Report reminds us. Traditionally,…

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

Episode 33 – Enrollment Science with Brock Tibert

Episode 33 – Enrollment Science with Brock Tibert

Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer…