Tag: Online Recruitment

Are Discounting Strategies Sustainable Long Term?

Are Discounting Strategies Sustainable Long Term?

The National Association of College and University Business Officers (NACUBO) released its 2016 Tuition Discounting Study last month. The annual discounting strategies study, which surveys…

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Engage with Prospective Students in a Better Way

Engage with Prospective Students in a Better Way

The team at Capture Higher Ed attended 45 different colleges and universities. Forty-five places of learning and discovery that shaped who we are, and changed…

Mastering the New Science of Enrollment Prediction

Mastering the New Science of Enrollment Prediction

Conventional predictive modeling can no longer keep pace with the demands of today’s enrollment managers. New ideas and technologies are crucial ... and have never…

Cyber Socratic Method? More Schools Offering Online Law Courses

Cyber Socratic Method? More Schools Offering Online Law Courses

For the past several years, law schools across the country have been facing declining enrollment. In fact, a number of them have actually closed over…