Tag: Marketing Automation

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

Too Many High Capacity Donor Prospects?

Too Many High Capacity Donor Prospects?

The Problem: We have too many high capacity donor prospects. (Yes. This is a thing. This is a real problem we hear about in our…

When Is A Prospect Ready To Make A Planned Gift Commitment?

When Is A Prospect Ready To Make A Planned Gift Commitment?

A planned gift commitment can be the most meaningful (and often largest) gift an alumnus may make to your institution. As a professional development officer, the…

Digital Tools Are Changing Education — What About Recruitment?

Digital Tools Are Changing Education — What About Recruitment?

This year, the education industry is at a “digital crossroads” and primed for “digital disruption like never before,” according to Jodie Pozo-Olano, the chief education…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

How to Increase Enrollment and Boost Tuition Revenue

How to Increase Enrollment and Boost Tuition Revenue

While we often become preoccupied with geeking out over our technology — and it is awesome, by the way — sometimes we should lay out…

Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of…