Tag: Marketing Automation

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Over the last four years, Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million…

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Capture Higher Ed has been running its marketing automation software, Capture Behavioral Engagement (CBE), on its partners’ websites for almost two years. The insights have…

The Four Kinds of Students Interested in MPS Programs

The Four Kinds of Students Interested in MPS Programs

Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s…

Eternal Fundraising: Do Your Campaigns Ever End?

Eternal Fundraising: Do Your Campaigns Ever End?

An article earlier this year on the news website, Inside Philanthropy, reported on a survey of 600 fundraisers — mostly in higher education — that…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

A New Look at Technical and Community College Recruitment

A New Look at Technical and Community College Recruitment

Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…

Digital Tools Are Changing Education — What About Recruitment?

Digital Tools Are Changing Education — What About Recruitment?

This year, the education industry is at a “digital crossroads” and primed for “digital disruption like never before,” according to Jodie Pozo-Olano, the chief education…

Take Off the Blinders When Reaching Out to High-Capacity Alumni

Take Off the Blinders When Reaching Out to High-Capacity Alumni

A large percentage of what university major gift officers do is call alumni — people who in some cases haven’t been heard from by the…

Finding and Engaging Your Stealthy Graduate Prospects

Finding and Engaging Your Stealthy Graduate Prospects

The benefits of behavioral intelligence — of knowing who is on your university's website researching specific programs, learning about your graduate admission requirements and more…

How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system ... An athletic program under investigation ... Faculty members in hot water ... Or any of the myriad of…