Tag: Marketing Automation

Made in the USA: The Headaches of International Student Admissions

Made in the USA: The Headaches of International Student Admissions

For so many U.S. colleges and universities, international student admissions has become a key focus of enrollment strategy over the past 10 years. As The…

Capture Behavioral Intelligence, Part 5: Return on Investment

Capture Behavioral Intelligence, Part 5: Return on Investment

In the fifth and final installment of our blog series on Capture Behavioral Intelligence, Capture Higher Ed Senior Data Analyst John Foster discusses the return…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Enrollment in Online Courses Expected to Keep Growing

Enrollment in Online Courses Expected to Keep Growing

The future looks bright for online courses and programs at U.S. colleges and universities, according to a recent survey. A 2018 report published by Babson…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

In this blog series, we have been outlining some of the insights gleaned from four years of Capture Higher Ed tracking more than 200 million…

How To Communicate With Your Young Alumni

How To Communicate With Your Young Alumni

There are two words worth remembering when communicating and maintaining strong relationships with your young alumni: effortless and seamless. Because effortless and seamless are what…