Tag: Marketing Automation

Training: Imagine Marketing Automation as a Giant Gym

Training: Imagine Marketing Automation as a Giant Gym

While marketing automation has been counted among the top marketing trends for the past several years … While it has been established as a modern,…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

7 Questions About Marketing Automation for Advancement

7 Questions About Marketing Automation for Advancement

While it is pervasive and highly effective in the corporate world, the use of a marketing automation for advancement literally has never been done before.…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Looking for New Major Gift Prospects? Try Your Website

Looking for New Major Gift Prospects? Try Your Website

On their regular Passionate Giving Blog, Richard Perry and Jeff Schreifels of the donor relations consulting firm Veritus Group recently reposted a blog that discussed…

Do You Know the Behavioral Patterns of Your Website Visitors?

Do You Know the Behavioral Patterns of Your Website Visitors?

Capture Behavioral Engagement (CBE) not only monitors behavioral patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

Recruiting the Stealthy Online Student

Recruiting the Stealthy Online Student

According to surveys, there are more than 23 million students in the United States who have some college credit but are not enrolled at a…

Donor Relations: How to Incorporate an Entrepreneurial Mindset

Donor Relations: How to Incorporate an Entrepreneurial Mindset

In a recent post for the blog Donor Relations Guru, Sarah E. Sims, executive director of donor relations at the University of Florida and a…

How to Identify Lost Alumni Who are Passionate About Your Institution

How to Identify Lost Alumni Who are Passionate About Your Institution

As people move on from their college days — sometimes literally moving around the world, carving out careers, perhaps starting families and generally searching for…

International Graduate Enrollment Is Falling — What Do You Do?

International Graduate Enrollment Is Falling — What Do You Do?

A recent report by the National Science Foundation offered more troubling news for U.S. graduate schools that are recruiting international students. According to its report,…