Tag: Marketing Automation

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Straight Talk: Capture’s CEO on Why Solicitation Channels are Broken

Straight Talk: Capture’s CEO on Why Solicitation Channels are Broken

One in four collegiate CFOs fear their institution will go bankrupt in the next eight years. As a major source of funding for your college…

Pay Attention to  Prospective Students Who are Paying Attention to You

Pay Attention to Prospective Students Who are Paying Attention to You

A prominent theory in enrollment management hinges on a vivid typology of the Gen Z prospective students as existing in a state of perpetual distraction.…

From Retail to Farming: The Long Reach of AI

From Retail to Farming: The Long Reach of AI

“Is any industry beyond the long reach of Artificial Intelligence?” asks the experience management company Qualtrics. Of course, this question would seem to answer itself.…

Stetson University Reports Record Enrollment and Freshman Class

Stetson University Reports Record Enrollment and Freshman Class

Capture Higher Ed partner Stetson University welcomed a record enrollment including 895 new students this fall, its second-largest entering class in school history. The private,…

Why Wealthy Donors Stop Giving – In Their Own Words

Why Wealthy Donors Stop Giving – In Their Own Words

Over 25% of wealthy households self-reported they stopped giving to a nonprofit they supported the year prior. Cultivating meaningful relationships has never been more important…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Alumni Online Behavior: Where Are They On Your Site?

Alumni Online Behavior: Where Are They On Your Site?

An institution’s website is often compared to a billboard on the information superhighway. But the site should be more than a faded, static billboard. Leveraging…

How to Find a New Niche of Prospective College Students

How to Find a New Niche of Prospective College Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective college students in real-time. Capture Behavioral Engagement (CBE) alone offers…