Tag: Behavioral Intelligence

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

How Colleges and College Towns Are Teaming Up

How Colleges and College Towns Are Teaming Up

When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of…

Capture Behavioral Intelligence, Part 5: Return on Investment

Capture Behavioral Intelligence, Part 5: Return on Investment

In the fifth and final installment of our blog series on Capture Behavioral Intelligence, Capture Higher Ed Senior Data Analyst John Foster discusses the return…

Enrollment in Online Courses Expected to Keep Growing

Enrollment in Online Courses Expected to Keep Growing

The future looks bright for online courses and programs at U.S. colleges and universities, according to a recent survey. A 2018 report published by Babson…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

In this blog series, we have been outlining some of the insights gleaned from four years of Capture Higher Ed tracking more than 200 million…

Capture Behavioral Intelligence, Part 3: Solving the Stealth Applicant Problem

Capture Behavioral Intelligence, Part 3: Solving the Stealth Applicant Problem

Over the past four years, Capture Higher Ed has tracked more than 200 million visits to our partner websites and served more than 15 million…

Relationships Matter: Using Data to Increase Graduate Enrollment

Relationships Matter: Using Data to Increase Graduate Enrollment

In the recent webinar, Relationships Matter: Using Data to Increase Graduate Enrollment, Capture Higher Ed’s Amanda Scott, senior director of market management, and Jack Klett,…