Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges. It doesn’t help that some experts feel the $15 billion college...
Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used tracking intelligence to deliver top customer experiences and maximize results. As behavioral intelligence...
In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and communications came together to discuss how to use digital advertising across all...
Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our...
My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of dogs, my wife and I really liked the space that it afforded. It was roomy and met the needs. What we didn’t like was the work required to...
In the fifth and final installment of our blog series on Capture Behavioral Intelligence, Capture Higher Ed Senior Data Analyst John Foster discusses the return on investment universities have received using Capture Behavioral Engagement (CBE), our marketing...
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