Tag: Advancement

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

Too Many High Capacity Donor Prospects?

Too Many High Capacity Donor Prospects?

The Problem: We have too many high capacity donor prospects. (Yes. This is a thing. This is a real problem we hear about in our…

When Is A Prospect Ready To Make A Planned Gift Commitment?

When Is A Prospect Ready To Make A Planned Gift Commitment?

A planned gift commitment can be the most meaningful (and often largest) gift an alumnus may make to your institution. As a professional development officer, the…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

Merging Colleges: Now is Not too Early for Some Institutions

Merging Colleges: Now is Not too Early for Some Institutions

Recently, I talked about the “college bubble,” and I alluded to the fact that we’re beginning to see merging colleges in order for them to…

How Does Political Party Affiliation Influence Charitable Giving?

How Does Political Party Affiliation Influence Charitable Giving?

A recent New York Times article offers debate fodder, looking at the question: How does party affiliation influence charitable giving? The article, How Political Ideology…

More Philanthropy Professionals Are Working from Home

More Philanthropy Professionals Are Working from Home

Back when people used pay phones, top philanthropy professionals often were rewarded with a reserved parking spot. But that’s no longer the case. More and…

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Capture Higher Ed will be in Boston for CASE Summit 2019, a three-day conference that brings together university advancement leaders from across the country. This…