Tag: Advancement

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Meet Us in Chi-town: Capture is Headed to CASE V!

Meet Us in Chi-town: Capture is Headed to CASE V!

This weekend, Capture Higher Ed will be in Chicago for the Case V Annual Conference 2018, a four-day event that brings together university advancement’s best…

How Does Political Party Affiliation Influence Charitable Giving?

How Does Political Party Affiliation Influence Charitable Giving?

Midterm elections are over, and everyone has their political talking points for conversations best avoided during holiday dinners. A recent New York Times article offers…

Straight Talk: Capture’s CEO on Why Solicitation Channels are Broken

Straight Talk: Capture’s CEO on Why Solicitation Channels are Broken

One in four collegiate CFOs fear their institution will go bankrupt in the next eight years. As a major source of funding for your college…

Your Alumni are Online for the Holidays

Your Alumni are Online for the Holidays

Giving Tuesday has come and gone, a day when donors hopefully have their credit card security codes memorized after Black Friday and Cyber Monday. But…

Bloomberg Gives Largest Gift Ever to a University – $1.8 Billion

Bloomberg Gives Largest Gift Ever to a University – $1.8 Billion

In the Sunday issue of the New York Times, billionaire and higher-education philanthropist Michael Bloomberg explained why he’s giving $1.8 billion to Johns Hopkins University…

Why Wealthy Donors Stop Giving – In Their Own Words

Why Wealthy Donors Stop Giving – In Their Own Words

Over 25% of wealthy households self-reported they stopped giving to a nonprofit they supported the year prior. Cultivating meaningful relationships has never been more important…

Top 5 Tips for Making the Most of Giving Tuesday

Top 5 Tips for Making the Most of Giving Tuesday

The annual national Giving Tuesday, which each year lands on the Tuesday after Black Friday, is on Nov. 27. Do you have a plan in…

Alumni Online Behavior: Where Are They On Your Site?

Alumni Online Behavior: Where Are They On Your Site?

An institution’s website is often compared to a billboard on the information superhighway. But the site should be more than a faded, static billboard. Leveraging…