Tag: Advancement

Why You Should Understand the Experience Economy

Why You Should Understand the Experience Economy

We often talk about our "consumerist culture" but understanding how financial decisions are made is fundamental to delivering meaningful proposals and solicitations. In a TED…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

7 Questions About Marketing Automation for Advancement

7 Questions About Marketing Automation for Advancement

While it is pervasive and highly effective in the corporate world, the use of a marketing automation for advancement literally has never been done before.…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Merging Colleges: Now is Not too Early for Some Institutions

Merging Colleges: Now is Not too Early for Some Institutions

Recently, I talked about the “college bubble,” and I alluded to the fact that we’re beginning to see merging colleges in order for them to…

Looking for New Major Gift Prospects? Try Your Website

Looking for New Major Gift Prospects? Try Your Website

On their regular Passionate Giving Blog, Richard Perry and Jeff Schreifels of the donor relations consulting firm Veritus Group recently reposted a blog that discussed…

3 Things You Should Know About Texting Alumni and Donors

3 Things You Should Know About Texting Alumni and Donors

Texting has transformed the way colleges communicate with students, and the same medium can help your institution reach alumni and donors. But the rules are…

Donor Relations: How to Incorporate an Entrepreneurial Mindset

Donor Relations: How to Incorporate an Entrepreneurial Mindset

In a recent post for the blog Donor Relations Guru, Sarah E. Sims, executive director of donor relations at the University of Florida and a…

Lessons from the Fast Food Trenches: A Wendy’s Story

Lessons from the Fast Food Trenches: A Wendy’s Story

(What can an advancement office learn from a 19-year-old Wendy’s manager? In a recent article for university presidents, Capture Higher Ed CEO Steve Huey discussed…

10 Things Every University Fundraiser Should Do in the First 90 Days

10 Things Every University Fundraiser Should Do in the First 90 Days

Amy Towery, CFRE, chief advancement officer at a top college preparatory school in Florida, gave a conference presentation that laid out the “ten things every…