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Case Studies

Guiding the International Decision Journey with Marketing Automation

A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international student decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from an early fall inquiry to a springtime deposit.

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Products Utilized

Capture Behavioral Engagement

Since 2011, Capture Higher Ed has designed and implemented innovative marketing platforms and services for higher education recruitment and enrollment management. Capture also has expanded its platform and services to help universities in their fundraising efforts.

Capture Higher Ed