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Success Stories

Connecting Over the Great Outdoors – Carson Newman

From no response to commitment in one highly relevant email

A Carson-Newman admissions counselor, Spenser Smith, had been trying to get in touch with a prospective student for several weeks. He wrote emails and sent texts. He made calls and mailed printed materials … all with no response.

Then Carson-Newman partnered with Capture Higher Ed and began to use Capture Behavioral Engagement (CBE), a marketing automation platform built specifically for colleges and universities. That’s when Spenser identified a better strategy for communicating with the student.

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About The Partner

Carson–Newman University is a Christian liberal arts university in Jefferson City, Tennessee, United States. Founded in 1851, the university currently enrolls about 2,500 students.

Products Utilized

Capture Behavioral Engagement

“But he didn’t just get a reply. The student’s response included a commitment to come to Carson-Newman!”

Aaron Porter
Assistant Vice President of Enrollment Management
Carson Newman