Results

Our Focus is on the Results

Meeting your enrollment goals is our first priority. We are confident our solutions and expertise will meet your needs, but don't just take our word for it. Below is a sample of case studies that showcase our successes.

Western Kentucky University

WKU is a large, public state institution located in Bowling Green, Ky. serving over 20,000 undergraduate, graduate and non-traditional students.


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Western Kentucky UniversityPartnership Control:

While WKU has a strong application flow, the goal was to increase overall applications and be more strategic in specific application populations, especially opportunities in the areas of geographic diversity and ethnicity.

Solutions Utilized:

WKU partnered with Capture to utilize two main solutions:

Capture Behavioral Engagement (CBE)

  • Capture tagged over 100 WKU web pages – including all of Admission and Academics.
  • Campaigns utilizing marketing automation features like popovers, toasters and triggered emails were used to target prospects, inquiries, applicants, accepted applicants and deposited students — with the bulk of the campaigns being focused on increasing applicants and diversifying the applicant pool.
  • Capture Affinity Index (CAI) and Capture Engagement Scores (CES) were gathered on all known and anonymous users – with known user matches and data being sent to WKU’s CRM.
  • Daily visitor reports with student engagement and customized triggered emails were built for admissions counselors to help identify top candidates and generate more meaningful conversations with them.

Digital Display Targeting

  • Email Targeting was used to help drive WKU brand advertisements to applicants’ smart phones even when they weren’t browsing the WKU website at that time.
  • IP Targeting was utilized for the entirety of their freshman search. The WKU brand was then delivered directly into the homes of those students that WKU purchased from name-buying sources.
  • All digital ads took the students back to WKU’s admissions pages where they were encouraged via CBE to complete the next step in the process.
Results:
  • WKU’s Fall 2017 application pool was up 1% from Fall 2016 or 99 students.
  • WKU’s Fall 2017 application pool had an ACT score increase of .2 points from Fall 2016.
  • WKU’s Fall 2017 out-of-state applicant pool increased by 3.7% from Fall 2016.
  • As a sample of one application-generation CBE campaign – WKU delivered 600 triggered emails to identified, high-value students in their inquiry pool the same day they had just visited their web site, and 21% of those students receiving this email went on to complete the application process.
  • CBE’s CAI and CES scores helped WKU plan and deliver their own internal communications to support the application generation efforts, which led to increased efficiencies for their counselors and time saved on contacting non-responsive inquiries and applicants.
In Their Words:

“CBE has become an essential tool for our team. We are able to better communicate with students based on their interests and engagement. The creative work developed by Capture has always been forward-thinking, thoughtful and complimentary to our existing campaigns.” – John-Mark Francis, Asst. Director of Admissions

Tusculum College

Tusculum College

Tusculum College is a small, Christian liberal arts school in Greeneville, Tenn., serving 885 undergraduates from 36 states and 19 countries. Tusculum is the oldest institution of higher education in Tennessee.


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Partnership Goal:

Tusculum teamed with Capture to drive inquiries, international inquiries and applications; promote various academic programs, campus visits and scholarships; and increase deposits.

Solutions Utilized: 

Capture Behavioral Engagement (CBE)

  • Monitor students’ web behavior then communicate one-on-one with each prospect based on his or her interests.
  • Send dynamic content — toasters, image swaps, popovers and triggered emails (targeted messages in real time) — that display information the student finds relevant and interesting based on his or her search behavior.
  • Use Capture Engagement Score (CES) to guide a communications strategy unique to Tusculum.
Results:

Between August 1, 2015 and July 31, 2016, 457 students interacted with a piece of dynamic content.

Capture Labs analyzed two triggered emails, including a STEM program email that targeted visitors who demonstrated interest in STEM program pages on the site. The other email encouraged visitors to submit their application if they visited multiple admissions pages. This email also included information on how to submit an enrollment deposit, if they are accepted.

– 920 total interactions
– 4.4% click-through rate
– 7.7% conversion rate – students who completed a form after clicking on a piece of dynamic content
– After receiving a triggered email, students’ average CAI increased 14% during the next week.

University of Toledo

University of Toledo

The University of Toledo is a large, student-centered, public metropolitan research university in Toledo, Ohio serving 23,000 undergraduate, graduate and non-traditional students.


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Partnership Goal:

While Toledo has a strong application flow, the goal was to increase overall applications and be more strategic in specific application populations, especially in the area of international inquiries. The university also wanted to promote campus visits, honors college interest and career fairs where the school’s counselors would be present.

Solutions Utilized: 

Capture Behavioral Engagement (CBE)

  • Monitor students’ web behaviors then communicate one-on-one with each prospect based on his or her interests.
  • Send dynamic content — toasters, image swaps, popovers and triggered emails (targeted messages in real time) — that display information the student finds relevant and interesting based on his or her search behavior.
  • Use Capture Engagement Score (CES) to guide a communications strategy unique to Toledo.
Results:
  • Between August 1, 2015 and July 31, 2016, 10,091 students were served dynamic content.
  • Capture Labs analyzed three triggered emails for the school, including in-state and out-of-state visitors who went to visit-related pages, and also international visitors who visited the partner’s site from one of the school’s 12 sister cities in 11 countries.

– 18,283 total interactions
– 9.6% click-through rate
– 9.0% conversion rate — students who completed a form after clicking on a piece of dynamic content
– After receiving a triggered email, students’ average CAI (related to CES) increased 17% during the next week.

Testimonial:

“Our team couldn’t wait to start utilizing all the features of CBE. Within two weeks of partnering with Capture, we started launching campaigns to target freshman prospects that, unbeknownst to us before CBE, were actively engaging us on our website. The options are endless on how we can communicate 1:1 with prospects, which is what we were drawn to, along with the ability to remove the ‘stealth’ component of students learning about our university.” – Billy Pierce, Director of Undergraduate Admission

Belhaven University

Belhaven University

Belhaven University is a private, Christian liberal arts university in Jackson, Miss., educating more than 5,000 undergraduate and graduate students.


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Belhaven UniversityCampaign Goal:

Belhaven partnered with Capture to introduce and drive prospective students to the university’s new Academic Scholarship Calculator located on a landing page Capture created.

Solutions Utilized: 

Capture Behavioral Engagement (CBE)

  • Capture sent out a CBE-powered, ad hoc email on behalf of Belhaven to more than 20,000 prospective students introducing the Academic Scholarship Calculator.
  • All of the form submissions went to a new “PID Forms Inbox” for the university’s admissions team to easily download.
  • Using CBE, marketing automation technology, Capture also increased identification by tracking every visitor that clicked on the link and filled out the form.
  • The calculator represents a new way of providing potential students with awarding amounts while encouraging them to engage with our partners. By giving prospects a link in the email to the calculator, Capture allows students to input their own information to view award eligibility. It gives the student an accurate picture of how much aid he or she is likely to receive, as well as helps the school collect GPA and standardized test scores in case they didn’t already have them.
Results:
  • Out of the 2,600 prospective students who opened the email, 394 went on to click the link to the calculator — 14.9%.
  • Out of the 394 who visited the landing page, 251 visitors completed the form — a 63.7% conversion.
  • The 251 visitors completed the form in less than 24 hours. Since the initial launch, there have been over 481 submissions to date.
Testimonials:

“Capture continues to push our industry forward with the most innovative technologies. CBE has been great for targeting very specific groups. For example, we recently spent two weeks promoting a dance audition to both known and anonymous students visiting those pages and had a click-through rate of over 15%, generating increased interest.” – Suzanne Sullivan, Assistant Vice President for Traditional and Online Admission

Alderson Broaddus University

Alderson Broaddus University is a private, Christian liberal arts school located in Philippi, W.Va. serving 1,050 students with strong emphases in human studies, the Christian faith, music and the fine arts.


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Partnership Goal:

Alderson Broaddus partnered with Capture to increase enrollment.

Solutions Utilized: 

Capture used Email Marketing, Capture Behavioral Engagement (CBE) — Capture’s cutting-edge marketing automation software — and Digital Display Targeting (DDT) to communicate with a mixture of search names and students already in the university’s pool.

Results:
  • Capture influenced 88 students to enroll for the Fall 2017 class.
  • 54% of students who viewed CBE dynamic content went on to apply.
  • Alderson Broaddus announced that its 2017 incoming class of freshmen and transfers increased by almost 20% over the incoming class in 2016. It was the first time since 2013 that the class increased at the university, which has been a Capture partner since February of 2016. Despite graduating the largest class in the university’s history this past spring, overall enrollment has held steady at about 1,050 students.
  • Capture returned the university’s investment 5x in first-year net tuition revenue for the Fall 2017 class.
  • Over the six-year lifetime value of the Fall 2017 class, AB’s investment in Capture’s services will have multiplied about 14x.

Sweet Briar College

Sweet Briar College is a small, private liberal arts college located in Sweet Briar, Va. serving about 300 women through over 40 courses of study, including three pre-professional programs.


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Sweet Briar Fall

Campaign Goal:

Sweet Briar partnered with Capture to increase attendance at two open houses this past spring.

Solutions Utilized: 

Capture Behavioral Engagement (CBE)

  • Capture scheduled a toaster, a small ad that rises from the bottom right of the screen (like toast), to be served to visitors on Sweet Briar’s site.
  • The toaster — “Sample Sweet Briar: Attend an upcoming open house, March 3 or March 24” — included a “Register Now” button that led to the open house registration page.
  • Starting two weeks before the first open house, the toaster was served to those visiting student life or visit-related pages more than twice.
Results:

Between Feb. 16 and March 2, the toaster was served to 1,958 website visitors, leading to 38 campus visits.

Bethel College

Bethel College is small, private Christian liberal arts college in North Newton, Kan. serving more than 450 students with a distinctive course of study focused on experiential learning, study abroad and Common Ground curriculum.


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Campaign Goal:

Bethel partnered with Capture to introduce and drive prospective students to the college’s new Academic Scholarship Calculator, a form that provides potential students with exact award details. Prospects can input their own information to view their award eligibility.

Solutions Utilized: 
  • An Academic Scholarship Calculator was embedded on Bethel’s website.
  • An ad hoc email promoting the calculator was sent to prospective students. The email — with the subject line “calculate your scholarship eligibility” — included a link to the calculator.
  • A link to the calculator was also added to regular emails about Bethel’s affordability.
  • The scholarship calculator represents a new way of providing potential students with awarding amounts while encouraging them to engage with our partners. By giving prospects a link in the email to the calculator, Capture allows students to input their own information to view award eligibility. It gives the student an accurate picture of how much aid he or she is likely to receive, as well as helps the school collect GPA and standardized test scores in case they didn’t already have them.

Results:

  • In the ad hoc and regular affordability emails, 277 prospective students clicked on the link to the Academic Scholarship Calculator.
  • 131 filled out the form.
  • That is a form conversion rate of 47.29%.

Bellarmine University

Bellarmine University

Bellarmine University is an independent, private, Catholic university in Louisville, Ky. serving more than 3,800 undergraduate and graduate students


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Bellarmine University

Partnership Goal:

Bellarmine partnered with Capture to increase undergraduate and graduate enrollment. Undergraduate focus was on interest generation, application generation and yield. Graduate initiatives included organic graduate school inquiries through progressive identification and increased exposure to Graduate Info Sessions. 

Solutions Utilized: 
  • Capture Behavioral Engagement (CBE)

    Capture used CBE to track individual visitors and motivate actions through marketing automation. Progressive Identification is one of the techniques CBE uses to identify prospective students online.

Results:

  • Bellarmine served Progressive Identification forms to 20,636 unique individuals on their website across undergraduate, transfer, graduate and adult populations.
  • 624 (3%) submitted the form.
  • 471 of the 624 (75%) visitors were new organic leads across all populations.
  • 275 indicated that they were interested in Graduate Studies and 259 (94.2%) of those were new organic graduate prospects.
  • These prospects 1) opted-in to learn more and 2) were already on Bellarmine’s site gathering information on their own.

icon-dollar$25
Average Return on Investment

For every $1 spent with us, we return an average of $25 in applications and enrollments.

icon-education16% Increase
Qualified Applicant Pool

Partners see an average of 16% increase in their qualified applicant pool after two years of working with Capture.

icon-percent85–100%
Percent to enrollment goal

By January, on average, half of our partners are between 85–100% of their enrollment goals for that fiscal year cycle.

icon-laptop24x Industry Average
Social media retargeting

Are you doing Facebook or Instagram retargeting campaigns? You should. We see an average CTR of 1.69% - that’s 24 times the industry average of display ads on the general web. 

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Prospect Tracking

We’re tracking over 52,000,000 potential prospects on our partners' web sites. How many are visiting your sites?

icon-targeted4% CTR
Capture Behavioral Engagement

Our average CTR for CBE dynamic content campaigns that deliver 1:1 messaging is 4%, over 5 times the industry average.

icon-scale99% Accuracy
Envision Prediction Engine

We’ve seen a 99% average accuracy for our application models - our enrollment models are up to 98% accurate.

icon-targeted7 Days
Capture Behavioral Engagement

It only takes us about 7 days to launch a CBE campaign. 

icon-laptop26 Spotify Playlists
Interactive Branding

Our prospective students love some good tunes, and so do we. This is just one of our innovative branding techniques to keep prospects engaged.