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Success Stories

Sweet Briar College – Success Story

Partnership Goal

Sweet Briar partnered with Capture Higher Ed to drive enrollment. Capture is involved in all aspects of the student decision journey, from suspect status to enrollment. The college’s counselors also are actively using Capture’s predictive engine, Engage, on a daily basis to determine which prospective students they should communicate with.

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Campaign Details

Capture Behavioral Engagement

Capture’s marketing automation designed specifically for higher education, CBE is an innovative tool that monitors visitor behavior on a partner’s website, so they can learn more about what prospective students are looking for and send them targeted messages in real time. The intelligence enables more intentional, real-time opportunities.

Direct Mail

Capture uses smart direct mail as part of an integrated approach to increase brand awareness and encourage responses and conversions. Full-service design, production and mailing services are included.

Digital Display Targeting

Capture’s Digital Display Targeting (DDT) services use a multi-channel approach to deliver customized display ads to prospects, tailoring the content and creative of each ad for specific audience segments. These display ads promote brand awareness, engagement, conversions and the effectiveness of all other marketing campaigns. Our DDT suite of products provides a complementary approach to online advertising using the most innovative technologies available.

Envision Predictive Engine 

The only comprehensive predictive engine on the market today, Capture’s patent-pending Envision utilizes machine learning and a non-linear analytics tool set to accurately predict not only who will apply, but also who will enroll. For the 2017 class, we were 98% accurate in both applicant and enrollment predictions. With this kind of accuracy, our partners are able to confidently make the decisions that shape their enrollment class. Accurate models pay for themselves by helping partners eliminate waste in their recruiting efforts.

Results

  • Sweet Briar’s incoming first-year class for the 2018-19 academic year has increased by 42 percent from last year. (A total of 129 new students have enrolled for the fall 2018 semester, compared to 91 last fall.)
  • That includes students from 23 states and five countries outside the U.S., including China, Ethiopia, India, Mexico, and Russia.
  • In addition, the mean grade point average and the SAT combined test scores have also gone up.
  • Fifteen of the 129 new students at Sweet Briar are transfer students. And 30.7 percent of the class are first-generation college students.

About The Partner

Sweet Briar College is a women’s liberal arts college in Sweet Briar, Va., about 12 miles north of Lynchburg.

Products Utilized

Capture Behavioral Engagement, Student Outreach

Not only is the quantity of students increasing, but also — judging by their aptitude test scores and grade point averages — more academically gifted students are making Sweet Briar their college choice.

MEREDITH WOO, PRESIDENT SWEET BRIAR COLLEGE