Pain Point: Wanting to increase interest in our music program.
CBE Relief: Dynamic web content keeps visitors on specific major or program pages engaged in upcoming events.
This pieces of dynamic content was served to anonymous visitors engaging on Music major program pages
Unique Impressions: 512
Campaign Duration: 2/1/17 – 2/17./17
Average Undergrad Toaster CTR: 2% +3.08%
Out of the 26 visitors that clicked, 3 inquired and 2 ended up enrolling
CASE STUDY #2
Pain Point: Directing prospective students who submit an inquiry form to a specific program more information to keep them engaged.
Pain Relief: CBE can send an automated triggered email to those who submitted a Capture form. This triggered email included information on how to download a free Study Break Spotify playlist.
Served to visitors that submitted the Junior inquiry form.
Triggered Emails Sent: 249
Triggered Emails Opened: 226
Triggered Emails Clicked: 76
4/18/18 – 7/31/18
Average Undergrad Triggered
Email CTR: 16% +14.52%