Pain Point: We’d like to increase the number of prospective students that are visiting our campus.
CBE Relief: Remind site visitors of upcoming events with a popover.
Served to visitors engaging on Admissions or Visit pages
Unique Impressions: 1,198
Campaign Duration: 10/18/16 – 10/29/16
Average Campus Visit Pop Over CTR: 6% +15.29%
Another campaign created on the fly. In just over 10 days, this campaign generated 255 clicks. Of those that clicked on the campaign 15 applied, 12 were admitted, and 3 enrolled. This was another communication piece to target non-applicants and anonymous visitors expressing interest in the institution.