There is a central doubt some colleges and universities have about Capture Higher Ed that comes in the form of the question: Were the students who inquired, applied and enrolled going to inquire, apply and enroll anyway? Did Capture actually drive those students to take action, or is Capture just taking credit? Biola put us to the test. At their request, we withheld about 10 percent of the school’s Fall 2018, 2019 and 2020 prospect pools as a comparison group and didn’t communicate with them.
Email Marketing Campaign
We create and send branded, personalized emails with targeted content to prospects segmented by their status. Their engagement (e.g. opens, click-thrus, etc.) triggers a custom communication flow to maximize conversions.
- Students who we emailed were five times more likely to complete an application.
- For graduation year 2018, 0.37% of the group that received emails completed applications; 0.07% of the group that was held out completed applications.
- For graduation years 2019 and 2020, 2.30% of the group that received emails completed inquires; 1.30% of the group that was held out completed inquiries.
- A few students would have inquired, applied and deposited anyway, but for the vast majority of students who inquired or applied, Capture influenced them to that point of their student decision journey.