Resource Category: Proof Points

Biola University – Music To Our Ears

Biola University – Music To Our Ears

Biola University needed to increase interest in its music programs, so Capture Higher Ed produced a toaster, a small ad that rises from the bottom…

Dominican College – ‘Pop-over’ For A Visit

Dominican College – ‘Pop-over’ For A Visit

Dominican College used Capture Behavioral Engagement (CBE), Capture’s marketing automation designed for higher education, to serve a pop-over reminding non-applicants and anonymous visitors about opportunities…

Alderson Broaddus University – Calculate My Scholarship

Alderson Broaddus University – Calculate My Scholarship

Alderson Broaddus University wanted to provide scholarship awarding amounts to prospective students researching programs on the school’s website.

Stetson University – Prospecting in Florida

Stetson University – Prospecting in Florida

Stetson University wanted to increase awareness, inquiries, applications and enrollment to their institution with a focus on their Adult Degree Completion (ADC) program.

Gannon University – Fewer Viewbooks, More Applications

Gannon University – Fewer Viewbooks, More Applications

At the beginning of the enrollment cycle, Gannon University admissions counselors analyzed the results of Capture’s Envision applicant model — a ranked list of the…

Finding More Volunteers – The University of Tennessee, Knoxville

Finding More Volunteers – The University of Tennessee, Knoxville

The University of Tennessee, Knoxville used Capture Behavioral Engagement (CBE) to serve a progressive identification (PID) form on its website. This embedded or pop-up form…

Sweet (Briar) Increase – Sweet Briar College

Sweet (Briar) Increase – Sweet Briar College

Sweet Briar College welcomed one of its largest and most academically gifted classes in school history. The size of its class of first-year students increased…

Flipping the Script – Illinois Wesleyan University

Flipping the Script – Illinois Wesleyan University

Illinois Wesleyan University was locked in a downward trend of declining enrollment and yield rates. That changed in Fall 2018 when the university welcomed a…

Testing, Testing 1, 2, 3, 4, 5 – Biola University

Testing, Testing 1, 2, 3, 4, 5 – Biola University

There can be a central doubt about enrollment marketing that comes down to the question: Were the students who inquired, applied and enrolled going to…

Growing Organic (Leads) – Colorado State University-Pueblo

Growing Organic (Leads) – Colorado State University-Pueblo

Colorado State University-Pueblo served a progressive identification (PID) form to anonymous visitors on the scholarship page of its website. The PID form garnered 3,664 unique…