Resource Category: eBooks & Guides

The Capture Manifesto

The Capture Manifesto

A combination of the 17th century Italian word manifestare and the Latin manifustus, a manifesto literally means a “public declaration of that which is obvious.”…

Survey Says!

Survey Says!

In “Survey Says!” writer Sean Hill introduces one of Capture Higher Ed’s exciting new tools for enrollment management, Capture Recruitment Intelligence (CRI). In its simplest…

What’s In A Model

What’s In A Model

This is a question we receive a lot. The question is asked in the spirit of wanting to know whether a predictive model can be…

The Value of Alumni Relations – Part 2

The Value of Alumni Relations – Part 2

We now know alumni engaged online are 300% to 700% more likely to give. But, to get a real understanding of the value of online…

The Value of Alumni Relations – Part 1

The Value of Alumni Relations – Part 1

In advancement, we have long preached the value of relationships…but how does alumni engagement translate tangibly into dollars and cents?

Marketing Automation for Higher Ed

Marketing Automation for Higher Ed

You’ve spent your team’s time and energy building a great CRM, writing, creating and loading amazing content. It's time you get your message out in…

Hook Their Interest … and Keep It

Hook Their Interest … and Keep It

If you can’t hook them, they’re on to the next tweet, snap, email or new article that will. Gaining and keeping the attention of high…

Screen Time:  Understanding Generation Z

Screen Time:  Understanding Generation Z

Generation Z … a rising population of some 65 million young people who, by 2020, will account for 40 percent of U.S. consumers. They are…

The History of Enrollment Management

The History of Enrollment Management

Enrollment Management, or Strategic Enrollment Management, has become integral to the success, and even continued existence, of many colleges and universities today. But how did…

Undoing Uncertainty: The Value of Predictive Modeling in College Admissions

Undoing Uncertainty: The Value of Predictive Modeling in College Admissions

In making predictions and judgments under uncertainty, people do not appear to follow the calculus of chance or the statistical theory of prediction. Instead, they…