Predictive Modeling in Higher Education

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Accurate Predictions = Smarter Decisions — Take the Envision Challenge

Accurate Predictions = Smarter Decisions — Take the Envision Challenge

Last year, Capture Higher Ed released higher education’s first ensemble predictive model — Envision. Unique to the enrollment management industry, the higher education predictive model engine combines machine-learning…

‘No Free Lunch’: Predicting Outcomes for Modern Enrollment Managers

‘No Free Lunch’: Predicting Outcomes for Modern Enrollment Managers

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…

A Different Approach — How Capture’s Predictions Save Time and Money

A Different Approach — How Capture’s Predictions Save Time and Money

The standard in enrollment predictive modeling is to make predictions from the prospect pool on who is going to enroll. Yet Capture Higher Ed’s Envision…

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…

Challenge Orthodoxy: 8 Questions For Your Predictive Modeler

Challenge Orthodoxy: 8 Questions For Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

Pay Attention to  Prospective Students Who are Paying Attention to You

Pay Attention to Prospective Students Who are Paying Attention to You

A prominent theory in enrollment management hinges on a vivid typology of the Gen Z prospective students as existing in a state of perpetual distraction.…

Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?

Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?

Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…

A Holiday Gift! Capture’s ‘Data Claus’ Has Something For Your Stocking

A Holiday Gift! Capture’s ‘Data Claus’ Has Something For Your Stocking

Do you want to avoid the slog of SAT and ACT statistical concordance? As a holiday gift to the enrollment management community, Capture Higher Ed…

Capture’s Enrollment Predictions Were 98% Accurate for Fall 2017

Capture’s Enrollment Predictions Were 98% Accurate for Fall 2017

The enrollment predictions generated by Envision, Capture Higher Ed’s next-generation predictive engine for higher education, were 98 percent accurate across all enrollment predictions for Fall…