We at Capture Higher Ed have attended and plan on attending some of the top higher education marketing conferences of 2018. Below you can find a few of our favorites that are coming up the rest of this year – we hope to see you there!
Where: JW Marriott – Washington, DC
Why you should attend: Do you find yourself asking the following questions: How does our university attract and retain students? Are you embracing the changing demographics and the notion that there is no such thing as “the average freshman student” anymore? Is your institution using social media to engage with applicants? Is your staff accurately representing your brand message at every touch point? Are you nurturing ties to the Alumni community to help with your current strategy?
If so, you won’t want to miss RTM’s Higher Education Enrollment & Retention Congress this August.
The RTM Higher Education Congress’ unique blend of Strategy Sessions, Panels, Collaborative Roundtables and Private Business Meetings is conducive to addressing controversial issues and taking away ideas that can be put into action.
Where: Salt Palace Convention Center – Salt Lake City, UT
Why you should go: If you work in higher education counseling and/or admissions and want to stay up-to-date on the latest industry trends, this conference is for you. According to NACAC’s website, “The conference brings together more than 6,500 secondary and postsecondary college admission counseling professionals to exchange ideas, hear from experts and learn more about the products and services that will enable them to accomplish their goals.”
AACRAO SEM Conference – Strategic Enrollment Management Conference
Where: Washington Marriott Wardman Park – Washington, DC
Why you should go: AACRAO’s Strategic Enrollment Management (SEM) Conference is recognized as the foremost provider of practical solutions, promising practices, training, research, and guidelines for enrollment management practitioners looking to maximize student success, improve operational efficiency, and enhance the financial well-being of their institution.
AMA – Symposium for the Marketing of Higher Education
When: November 4-7, 2018
Where: Hilton Orlando Bonnet Creek – Orlando, FL
Why you should Attend: AMA’s Symposium for the Marketing of Higher Education brings together over 1, 200 peers, experts and practitioners to explore the unique challenges faced by marketing teams at colleges and universities. Headlined by leading higher ed marketers, this symposium focuses on best practices and innovative strategies for engaging diverse audiences, boosting enrollment and much more.
Where: Hilton Long Beach – Long Beach, CA
Why you should attend: The annual UPCEA Marketing and Enrollment Management Seminar is geared towards leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in the field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.
These are just a few of our favorite higher education marketing conferences of 2018. Stay tuned to see where we are presenting at these conferences and where we are headed in 2019!