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Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college campuses:

– While 70 percent of university presidents and chancellors identified enrollment declines as their gravest concerns for 2017, approximately 50 percent of senior enrollment and financial aid officers expect moderate to significant increases in traditional-age students.

– Just shy of 30 percent of enrollment and financial aid officers project significant growth for online learners, and more than 60 percent expect growth in transfer enrollment.

– 61 percent of all respondents indicate that focusing more on data to track the entire student lifecycle is their highest priority for 2017.

And best of all:

– 29 percent of all respondents indicate they will be taking a significant new approach to student recruitment in the coming year.

As the old Chinese curse goes, “May you live in interesting times.” But we don’t think they have to be cursed times. The survey results can be found here (this article is no longer available).

By Thom Golden, Ph.D., Vice President of Data Science, Capture Higher Ed