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Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied beyond a certain point fails to bring about a proportional increase in production – Merriam-Webster Dictionary

As we near the end of this century’s second decade — a time of exponential change and remarkable technological innovation — higher education struggles with major challenges. One of the biggest involves its $11 billion recruitment market … a market that is unsustainable and experiencing what economists call, the “Law of Diminishing Returns.”

Since 2011, both two-year and four-year non-profit institutions have increased overall advertising budgets by 44%. This increase has coincided with a nearly 8% drop in traditional college enrollment.

These returns illustrate how the concept of “spend more money and get more students” is outdated, out-of-touch and clearly ineffective.

A Better Way

It’s time to energize and modernize enrollment practices.

With simple, powerful solutions, Capture Higher Ed is helping colleges and universities across the country do just that. Optimizing recruitment office time, Capture’s data-driven, behavioral intelligence platforms and best-in-class services are geared to a university’s specific needs, with the institution’s unique brand and prospective students in mind.

It’s a better way to approach to enrollment management. It’s a better way to recruit students who will thrive at a given university.

Watch Capture’s video, Diminishing Returns: Spending More No Longer Gets You More, to learn how you can beat the law of diminishing returns at your university.

Devising the right services and platform, Capture Higher Ed’s partners are reversing their diminishing returns and overcoming the challenges of the demanding, ever-changing enrollment management industry.

Find out how!