Disrupting Enrollment

As International Enrollment Dips, Grad Schools Need New Tactics

As International Enrollment Dips, Grad Schools Need New Tactics

If recent reports by the Council of Graduate Schools (CGS) and the National Science Foundation (NSF) are any indication, graduate schools need to find new…

How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation…

Google Analytics is Good … but Marketing Automation is Great!

Google Analytics is Good … but Marketing Automation is Great!

As a marketer in the digital landscape, I get a great many questions about Google Analytics from friends, family and colleagues. And as numerous modern…

How To Increase Your CBE Adoption Score — Four Easy Wins

How To Increase Your CBE Adoption Score — Four Easy Wins

Capture Higher Ed partners who use Capture Behavioral Engagement (CBE), our special brand of marketing automation for higher education, are seeing a new number in…

Freshman Sense of Belonging: Paying Attention to Attrition, Part II

Freshman Sense of Belonging: Paying Attention to Attrition, Part II

Yesterday we explored the issues of college freshman retention; today we’ll look at some successful programs — and talk about how Capture Higher Ed can…

Freshman Retention: Paying Attention to Attrition, Part I

Freshman Retention: Paying Attention to Attrition, Part I

Freshman retention is, and for a long time has been, an issue. A paramount issue — after all, if a college spends money to get…

Supporting Your Recruitment Strategy with Digital Tools

Supporting Your Recruitment Strategy with Digital Tools

Is it sometimes difficult to imagine how dynamic content — toasters, popovers, image swaps and web retargeting — might be used to promote your graduate…

Recruiting the Stealthy Online Student

Recruiting the Stealthy Online Student

According to surveys, there are more than 23 million students in the United States who have some college credit but are not enrolled at a…

Do You Know the Behavioral Patterns of Your Website Visitors?

Do You Know the Behavioral Patterns of Your Website Visitors?

Capture Behavioral Engagement (CBE) not only monitors behavioral patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

A Smarter, Automated Way To Send Direct Mail

A Smarter, Automated Way To Send Direct Mail

CBE is the innovative marketing tool that makes all of the other tools in your kit — even your older, more traditional tools — smarter,…