Disrupting Enrollment

Bombarded! When Does Digital Dynamic Content Become White Noise?

Bombarded! When Does Digital Dynamic Content Become White Noise?

Digital dynamic content is everywhere these days. Most major websites will serve you ads based on your browsing history, location and other bits of data.…

Training: Imagine Marketing Automation as a Giant Gym

Training: Imagine Marketing Automation as a Giant Gym

While marketing automation has been counted among the top marketing trends for the past several years … While it has been established as a modern,…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

What Was the Thinking That Created the Problems in Enrollment Management?

What Was the Thinking That Created the Problems in Enrollment Management?

“We cannot solve our problems with the same thinking we used when we created them.” — Albert Einstein Thom Golden used those words attributed to…

How To Use Digital Tools to Bolster Your Graduate Recruitment

How To Use Digital Tools to Bolster Your Graduate Recruitment

Is it sometimes difficult to imagine how dynamic content — toasters, popovers, image swaps and web retargeting — might be used to promote your graduate…

Introducing Capture Prospects — A New Tool In Our Marketing Automation Software

Introducing Capture Prospects — A New Tool In Our Marketing Automation Software

All the students you’re going to enroll are on your website, over and over. However, many of them are not raising their hands and inquiring…

Embrace ‘Remarkable Marketing’ — Find Your Purple Cow on Campus

Embrace ‘Remarkable Marketing’ — Find Your Purple Cow on Campus

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…

When Universal Messages Fail: Communicating One-On-One, But At Scale

When Universal Messages Fail: Communicating One-On-One, But At Scale

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 7 million times. With it, he brought…

How To Win the Second Half of Your Enrollment Cycle

How To Win the Second Half of Your Enrollment Cycle

During the first day of Capture Higher Ed's inaugural user conference on Jan. 16, John-Mark Francis, assistant director of recruiting at Western Kentucky University, and…