Optimized Enrollment Solutions For This Generation of Undergraduate Admissions
There are two primary goals that are common among 99% of higher education enrollment offices…meet your incoming goal and don’t exceed the budget in the process.
Capture’s undergraduate solutions are 100% rooted in two industry-changing (OR revolutionary) tools: Capture Behavior Engagement (CBE) and Envision. Whether the goal is to create a bigger pool of applicants, increase a developing market audience, strengthening your yield process or bringing more prospects all the way through the funnel.
The undergraduate solutions from Capture take advantage of cutting edge technology—like digital display targeting (DDT) or engagement-based marketing automation through text (to name a few)—while simultaneously maximizing the proven tools of student search, direct mail and more. Capture’s tools will allow your institution to maximize your current budget(s) and make the smartest possible decisions to reach the goals that you have.
Success Story – Western Kentucky University
Application-generation CBE campaign – WKU delivered 600 triggered emails to identified students in their inquiry pool the same day they visited their site, and 21% of those students receiving this email complete the application process.
The enrollment strategy included digital display targeting. Messages tailor made to WKU’s brand were displayed on applicants’ smart phones even when they weren’t browsing WKU’s website.
Redefining Marketing for Graduate
Recruiting for graduate programs is a challenge. Capture’s solution optimizes the best of digital display strategies, inquiry generation and content delivery. Capture’s graduate solutions maximize grad program exposure via our digital display and email marketing services, increasing traffic to graduate web pages.
Custom Capture landing pages smartly deliver the value proposition of your institution’s specific graduate programs. Capture Behavioral Engagement (CBE) identifies these visitors producing highly qualified, high-converting leads. Using individual online visitor behavior, CBE deploys marketing automation delivering the content that matters most, influencing these students to visit, apply and enroll.
CBE Success Story – Bellarmine University
275 prospective students indicated that they were interested in Graduate Studies and 259 (94.2%) of those were new organic graduate prospects
Bellarmine partnered with Capture to increase undergraduate and graduate enrollment. Graduate initiatives included organic graduate school inquiries through progressive identification and increased exposure to Graduate Info Sessions.