Category: The Weightlist Podcast

Episode 35 – The Insignificance of Significance

A great deal of social science (read: enrollment management) research utilizes statistical testing. This research probably wouldn't have gotten published if its effects were not…

Episode 34 – Kentucky Derby Special

As thousands of higher education folks will be visiting our hometown of Louisville for the 75th National Conference of the National Association for College Admissions…

Episode 33 – Enrollment Science with Brock Tibert

Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer…

Episode 32 – Beyond the Sound Bite: A Dive into Federal Financial Aid Policy with Justin Draeger

 Thom and Brad take the show to our nation's capital for a conversation with Justin Draeger, President and CEO of the National Association of…

Episode 31 — School Counseling and Catching Foul Balls with Ross Wolfson

33% of public high schools in the United States employ guidance professionals devoted exclusively to post-secondary counseling. In this episode of The Weightlist, Thom and…

Episode 30 – The Campus Visit: Towards a Customer Delight Model

Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit…

Episode 29 – The Weightlist LIVE at NACAC Part 2 with Jen Dewar

Recorded LIVE at NACAC: In part two of the NACAC 2018 episodes, Thom and Brad host Jen Dewar, Head of Strategic Engagement for the Duolingo…

Episode 28 – The Weightlist LIVE at NACAC Part 1 with Heath Einstein

Recorded LIVE at NACAC - Thom and Brad host Heath Einstein, Dean of Admissions from Texas Christian University. Throughout this episode the trio discuss their…

Episode 27 – The Top 4 Enrollment Data Fallacies To Avoid

Human beings, as Dan Ariely wrote, are predictably irrational - and yes, that includes enrollment managers. From recruitment event feedback forms (good to meet you…

Episode 26 – Recruitment ROI & Other Ways to Nail Jello to the Wall

While return on investment remains a key consideration for directing prospective student recruitment dollars, a standard definition has been missing in the enrollment management space. …