Today we re-visit an oldie-but-goodie: a decade-long study by researchers from the Lilly Family School of Philanthropy and the consulting firm, Johnson Grossnickle and Associates, which tried to determine what made certain colleges and universities attractive to...
One of the most common questions in gift officer interviews involves how the candidate handles rejection. Why? Because blind discovery calls come with a heavy dose of gatekeepers, declined visits, upset alumni and the all-too-common, non-responsive alumni. But what...
With the 2018 CASE Kentucky Conference [link no longer available] coming to Louisville in December and the 2019 CASE District VI Annual Conference slated for Denver in January, the tendency might be to look ahead to these vital opportunities for advancement...
We often talk about our “consumerist culture” but understanding how financial decisions are made is fundamental to delivering meaningful proposals and solicitations. In a TED Talk from 2004 called “What Consumers Want,” Joseph Pine lays out the principles...
I have spent the better part of my career working in software and technology companies. During my career, I have taken many of the lessons from building great software products and applied them to the wider scope of the company itself. Three of these lessons are...
While it is pervasive and highly effective in the corporate world, the use of a marketing automation for advancement literally has never been done before. It represents a different approach. Obviously, there are some basic questions. Here are seven frequently asked...
In a recent post for the blog Donor Relations Guru, Sarah E. Sims, executive director of donor relations at the University of Florida and a member of the Donor Relations Guru Group, discussed the growing need for entrepreneurial thinking in the industry. In her post,...
Amy Towery, CFRE, chief advancement officer at a top college preparatory school in Florida, gave a conference presentation that laid out the “ten things every fundraising professional should do during his or her first 90 days” of a new job. While the presentation was...
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