Category: University Advancement

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Capture Higher Ed will be in Boston for CASE Summit 2019, a three-day conference that brings together university advancement leaders from across the country. This…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Messaging with Meaning — Who Is Reading Your Outreach?

Messaging with Meaning — Who Is Reading Your Outreach?

For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

How To Communicate With Your Young Alumni

How To Communicate With Your Young Alumni

There are two words worth remembering when communicating and maintaining strong relationships with your young alumni: effortless and seamless. Because effortless and seamless are what…

Choosing Quality Over Quantity With Your Discovery Calls

Choosing Quality Over Quantity With Your Discovery Calls

How many discovery calls are your gift officers making? (Is it ever enough?) How many of their discovery calls are based on promising information? How…

Writing Effective Contact Reports — A Four Decisions Checklist

Writing Effective Contact Reports — A Four Decisions Checklist

In a brief post on the National Association of Charitable Gift Planners’ (CGP) website, Craig H. Smith, a senior consultant for the firm John Brown…