Category: University Advancement

Celebrating the Gift Officer Who Turns Down a Gift

Celebrating the Gift Officer Who Turns Down a Gift

Six, seven, eight figures — or more! These are the gifts that often take the spotlight. These are the gifts that have become a rite…

How Does Political Party Affiliation Influence Charitable Giving?

How Does Political Party Affiliation Influence Charitable Giving?

Midterm elections are over, and everyone has their political talking points for conversations best avoided during holiday dinners. A recent New York Times article offers…

How to ‘Link-In’ to Your Community Relationships

How to ‘Link-In’ to Your Community Relationships

As a university fundraiser, what you don’t know about your community relationships can hold you back. LinkedIn has 370 million members that post 2 billion…

5 Ways Affinity is Key to Success in FY19

5 Ways Affinity is Key to Success in FY19

Trying to raise money without affinity is like trying to frame a house without nails. Capacity information … Previous giving history … This is the…

The Burning Question: Did You Submit Your Matching Gift Information?

The Burning Question: Did You Submit Your Matching Gift Information?

Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge…

Is Your College or University ‘Million Dollar Ready?’

Is Your College or University ‘Million Dollar Ready?’

Today we re-visit an oldie-but-goodie: a decade-long study by researchers from the Lilly Family School of Philanthropy and the consulting firm, Johnson Grossnickle and Associates,…

Are You Calling the Right Alumni?

Are You Calling the Right Alumni?

One of the most common questions in gift officer interviews involves how the candidate handles rejection. Why? Because blind discovery calls come with a heavy…

When Is A Prospect Ready To Make A Planned Gift Commitment?

When Is A Prospect Ready To Make A Planned Gift Commitment?

A planned gift commitment can be the most meaningful (and often largest) gift an alumnus may make to your institution. As a professional development officer, the…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…