Category: University Advancement

More Philanthropy Professionals Are Working from Home

More Philanthropy Professionals Are Working from Home

Back when people used pay phones, top philanthropy professionals often were rewarded with a reserved parking spot. But that’s no longer the case. More and…

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Meet Us in Beantown: Capture is Headed to CASE Summit 2019!

Capture Higher Ed will be in Boston for CASE Summit 2019, a three-day conference that brings together university advancement leaders from across the country. This…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Messaging with Meaning — Who Is Reading Your Outreach?

Messaging with Meaning — Who Is Reading Your Outreach?

For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

3 Things You Should Know About Texting Alumni and Donors

3 Things You Should Know About Texting Alumni and Donors

Texting has transformed the way colleges communicate with students, and the same medium can help your institution reach alumni and donors. But the rules are…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

How To Communicate With Your Young Alumni

How To Communicate With Your Young Alumni

There are two words worth remembering when communicating and maintaining strong relationships with your young alumni: effortless and seamless. Because effortless and seamless are what…