Category: University Advancement

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing automation is becoming a huge part of not only general marketing but also marketing for higher ed. It’s proven to be widely successful in…

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Every advancement office wants to be a good steward of university resources. One of the most important annual budgeting items is clearly making the most…

Marshaling Your Marketing Resources: An Example in Outwear

Marshaling Your Marketing Resources: An Example in Outwear

What is marketing automation? When did it start? How does it work? Why does it have so much potential for university advancement offices across the…

Messaging with Meaning — Who Is Reading Your Outreach?

Messaging with Meaning — Who Is Reading Your Outreach?

For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…

Tips For Being a Better Fundraiser in 2018

Tips For Being a Better Fundraiser in 2018

Networking … Continuing education … Better communication … These are among the common threads that fundraising coach Simon Scriver often goes back to when he…

How To Use Marketing Automation To Send Handwritten Notes

How To Use Marketing Automation To Send Handwritten Notes

One of the biggest advantages of adding marketing automation comes in the form of liberated time. Automating and streamlining your advancement operations frees up time…

Alumni Boosted Record College Giving in Fiscal 2017

Alumni Boosted Record College Giving in Fiscal 2017

Donations to colleges and universities topped out at a record $43.6 billion in the fiscal year that ended on June 30, according to the Council…

Meet Us in Atlanta: Capture Is Headed to CASE III

Meet Us in Atlanta: Capture Is Headed to CASE III

In just over a week, Capture Higher Ed will be in Atlanta for the 2018 CASE District III Annual Conference. This year’s four-day event, which…

Prioritize Your Development Team’s Time, Energy and Resources

Prioritize Your Development Team’s Time, Energy and Resources

Why do discovery calls get a bad rap? Who doesn’t like calling wealthy strangers to ask if they are still connected to the institution? The…

Audience: What Can Advancement Learn from the Marketing World?

Audience: What Can Advancement Learn from the Marketing World?

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. What does this mean for university fundraising? It’s…