Category: University Advancement

Problem-Solution, Part 2: Prevent Talent Drain from Your Team

Problem-Solution, Part 2: Prevent Talent Drain from Your Team

The Problem: We keep losing top talent from our development team. Solution: Give them the digital tools to succeed. How is the battle for talent…

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

The Problem: I need to find my lost alumni to grow my program! The Solution: Have you checked your website? As people move on from…

Two Things Gift Officers Need … But Don’t Get

Two Things Gift Officers Need … But Don’t Get

Does this scenario sound familiar? A gift officer is handed a list of high-capacity alumni ranked by capacity score. The list includes graduation information for each…

Budgeting, Part 4: Doing More with Less Funding

Budgeting, Part 4: Doing More with Less Funding

“Kentucky’s New Budget Carries Big Consequences for Public Colleges” reports The Chronicle for Higher Education. It is a tune being played across the country and has…

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing automation is becoming a huge part of not only general marketing but also marketing for higher ed. It’s proven to be widely successful in…

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Every advancement office wants to be a good steward of university resources. One of the most important annual budgeting items is clearly making the most…

Marshaling Your Marketing Resources: An Example in Outwear

Marshaling Your Marketing Resources: An Example in Outwear

What is marketing automation? When did it start? How does it work? Why does it have so much potential for university advancement offices across the…

Messaging with Meaning — Who Is Reading Your Outreach?

Messaging with Meaning — Who Is Reading Your Outreach?

For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…

Tips For Being a Better Fundraiser in 2018

Tips For Being a Better Fundraiser in 2018

Networking … Continuing education … Better communication … These are among the common threads that fundraising coach Simon Scriver often goes back to when he…

How To Use Marketing Automation To Send Handwritten Notes

How To Use Marketing Automation To Send Handwritten Notes

One of the biggest advantages of adding marketing automation comes in the form of liberated time. Automating and streamlining your advancement operations frees up time…