Category: University Advancement

Prioritize Your Development Team’s Time, Energy and Resources

Prioritize Your Development Team’s Time, Energy and Resources

Why do discovery calls get a bad rap? Who doesn’t like calling wealthy strangers to ask if they are still connected to the institution? The…

Audience: What Can Advancement Learn from the Marketing World?

Audience: What Can Advancement Learn from the Marketing World?

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. What does this mean for university fundraising? It’s…

Capture Expands Its Marketing Automation Into New Areas of Higher Ed

Capture Expands Its Marketing Automation Into New Areas of Higher Ed

At Capture Higher Ed, we believe higher education is ready for innovation. This means that just pouring more resources into existing channels will not produce better…