Category: University Advancement

Identifying a Potential $1 Million+ in Unmanaged Prospects

Identifying a Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture Higher Ed’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal…

Alumni Tracking — Today’s Fundraising Frontier

Alumni Tracking — Today’s Fundraising Frontier

For years, creative direct mail, persistent email campaigns and top phone-a-thon callers successfully drove the solicitation calendar for colleges and universities. But a growing shift…

3 Best Strategies for University Advancement Marketing

3 Best Strategies for University Advancement Marketing

Advancement offices often compete for resources from the on-campus marketing department. At times, it is a difficult balance between competing priorities and maintaining composure in…

Take a Break from Fiscal Year End Stress for 9 Outrageous Ways People Made Millions!

Take a Break from Fiscal Year End Stress for 9 Outrageous Ways People Made Millions!

Have all vacation requests been denied as the clock on the wall is counting down days, hours, minutes and seconds until 11:59 p.m. June 30th? Call…

Capture Book Club, Vol. 5: Adventures in Professional Development

Capture Book Club, Vol. 5: Adventures in Professional Development

Capture Higher Ed is a company of voracious readers, and we love to recommend the kinds of books that challenge and nourish our knowledge and…

New Data Means Better Decisions, Not More Work

New Data Means Better Decisions, Not More Work

Marketing automation is new to university advancement, and with anything new — especially technology — there are often plenty of questions and no small amount…

How to Make Direct Mail for Advancement Smarter

How to Make Direct Mail for Advancement Smarter

Marketing automation is the kind of innovative tool that makes all of the other tools in your kit — even more traditional ones — smarter…

Choosing Quality Over Quantity With Your Discovery Calls

Choosing Quality Over Quantity With Your Discovery Calls

How many discovery calls are your gift officers making? (Is it ever enough?) How many of their discovery calls are based on promising information? How…

Which Alumni are 4X More Likely to Give?

Which Alumni are 4X More Likely to Give?

Often, when people think about adding technology to their operations, they think about it terms of a want. “Wouldn’t it be nice to have this…

Is Marketing Automation Right For Your Advancement Strategy?

Is Marketing Automation Right For Your Advancement Strategy?

Ever since Capture Higher Ed expanded its marketing automation software into university advancement, we have enjoyed and benefitted from excellent conversations with our partners as…