Category: University Advancement

Which Alumni are 4X More Likely to Give?

Which Alumni are 4X More Likely to Give?

Often, when people think about adding technology to their operations, they think about it terms of a want. “Wouldn’t it be nice to have this…

Is Marketing Automation Right For Your Advancement Strategy?

Is Marketing Automation Right For Your Advancement Strategy?

Ever since Capture Higher Ed expanded its marketing automation software into university advancement, we have enjoyed and benefitted from excellent conversations with our partners as…

Welcome New Alumni Into Your Digital Ecosystem

Welcome New Alumni Into Your Digital Ecosystem

Once again, we are approaching commencement season at colleges and universities across the country. Your students are cramming for finals. Your teachers are working hard…

Problem-Solution, Part 2: Prevent Talent Drain from Your Team

Problem-Solution, Part 2: Prevent Talent Drain from Your Team

The Problem: We keep losing top talent from our development team. Solution: Give them the digital tools to succeed. How is the battle for talent…

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

Problem-Solution, Part 1: How To Track Down Your Lost Alumni

The Problem: I need to find my lost alumni to grow my program! The Solution: Have you checked your website? As people move on from…

Two Things Gift Officers Need … But Don’t Get

Two Things Gift Officers Need … But Don’t Get

Does this scenario sound familiar? A gift officer is handed a list of high-capacity alumni ranked by capacity score. The list includes graduation information for each…

Budgeting, Part 4: Doing More with Less Funding

Budgeting, Part 4: Doing More with Less Funding

“Kentucky’s New Budget Carries Big Consequences for Public Colleges” reports The Chronicle for Higher Education. It is a tune being played across the country and has…

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing Automation for Advancement: Send the Right Message at the Most Relevant Time

Marketing automation is becoming a huge part of not only general marketing but also marketing for higher ed. It’s proven to be widely successful in…

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel 

Every advancement office wants to be a good steward of university resources. One of the most important annual budgeting items is clearly making the most…

Marshaling Your Marketing Resources: An Example in Outwear

Marshaling Your Marketing Resources: An Example in Outwear

What is marketing automation? When did it start? How does it work? Why does it have so much potential for university advancement offices across the…