Category: University Advancement

Should Liberal Arts Colleges Cut the Size of Their Boards?

Should Liberal Arts Colleges Cut the Size of Their Boards?

Capture Higher Ed partner colleges and universities often defy common trends. An excellent, recent example can be seen at Lyon College, which was featured in…

How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

What Will Advancement Remember About the Teens? Changing Channels

What Will Advancement Remember About the Teens? Changing Channels

In a recent interview about planning for 2020 and beyond, Kevin Bauman, Capture Higher Ed’s director of philanthropic initiatives and one of the hosts of…

Too Many High Capacity Donor Prospects?

Too Many High Capacity Donor Prospects?

The Problem: We have too many high capacity donor prospects. (Yes. This is a thing. This is a real problem we hear about in our…

When Is A Prospect Ready To Make A Planned Gift Commitment?

When Is A Prospect Ready To Make A Planned Gift Commitment?

A planned gift commitment can be the most meaningful (and often largest) gift an alumnus may make to your institution. As a professional development officer, the…

Creative Ways to Engage Alumni: The Shots Seen Round the World

Creative Ways to Engage Alumni: The Shots Seen Round the World

As a freelance writer, I’ve written numerous cover stories for one of our state’s magazines, Kentucky Monthly. They have this odd idea called “Mag on…

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

Giving vs. Gimmicks: Using Emotion and Data to Secure Donors

There are many reasons to give to a college or university, says Matt Hames at Inside Higher Ed. “It could be a personal connection, such…

Merging Colleges: Now is Not too Early for Some Institutions

Merging Colleges: Now is Not too Early for Some Institutions

Recently, I talked about the “college bubble,” and I alluded to the fact that we’re beginning to see merging colleges in order for them to…

How Does Political Party Affiliation Influence Charitable Giving?

How Does Political Party Affiliation Influence Charitable Giving?

A recent New York Times article offers debate fodder, looking at the question: How does party affiliation influence charitable giving? The article, How Political Ideology…