Category: University Advancement

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

3 Things You Should Know About Texting Alumni and Donors

3 Things You Should Know About Texting Alumni and Donors

Texting has transformed the way colleges communicate with students, and the same medium can help your institution reach alumni and donors. But the rules are…

Storytelling: Cut Through the Noise and Find Your Tribe

Storytelling: Cut Through the Noise and Find Your Tribe

I recently watched a TED Talk by musician Heather Dale where she explains how she has a worldwide audience for her music without any backing whatsoever…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

How To Communicate With Your Young Alumni

How To Communicate With Your Young Alumni

There are two words worth remembering when communicating and maintaining strong relationships with your young alumni: effortless and seamless. Because effortless and seamless are what…

Choosing Quality Over Quantity With Your Discovery Calls

Choosing Quality Over Quantity With Your Discovery Calls

How many discovery calls are your gift officers making? (Is it ever enough?) How many of their discovery calls are based on promising information? How…

Writing Effective Contact Reports — A Four Decisions Checklist

Writing Effective Contact Reports — A Four Decisions Checklist

In a brief post on the National Association of Charitable Gift Planners’ (CGP) website, Craig H. Smith, a senior consultant for the firm John Brown…

Why Your Website Is Your Most Underused Solicitation Channel

Why Your Website Is Your Most Underused Solicitation Channel

For the recent webinar, By The Numbers: Why Your Website is Your Most Underutilized Solicitation Channel, Capture Higher Ed Director of Philanthropic Initiatives Kevin Bauman…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

How to Time the Planned Giving Conversation Correctly

How to Time the Planned Giving Conversation Correctly

As anyone who has worked in fundraising knows, success in planned giving is a matter of timing. If you reach out too soon, the conversation…