University Advancement

How To Grow A Research Program on Gender and Philanthropy

How To Grow A Research Program on Gender and Philanthropy

What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave…

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital Fundraising: Show Off Your Brand and Engage Potential Donors

Digital display marketing and digital fundraising often get bad raps. Many find them annoying and intrusive to their web-browsing experience. But it doesn’t have to…

Do Older, High-Capacity Alumni Visit Your Website?

Do Older, High-Capacity Alumni Visit Your Website?

Advancement 101 says capacity tends to concentrate in older alumni — those who still value handwritten notes and enjoy telling stories about the campus before…

Celebrating the Gift Officer Who Turns Down a Gift

Celebrating the Gift Officer Who Turns Down a Gift

Six, seven, eight figures — or more! These are the gifts that often take the spotlight. These are the gifts that have become a rite…

Meet Us in NYC: Capture is Headed to CASE Summit 2018!

Meet Us in NYC: Capture is Headed to CASE Summit 2018!

This Sunday, Capture Higher Ed will be in New York City for CASE Summit 2018, a three-day conference that brings together university advancement leaders from…

America is More Philanthropic Than Ever – but Americans are not!

America is More Philanthropic Than Ever – but Americans are not!

According to the Giving USA 2018 Annual Report on Philanthropy, total giving in the U.S. surpassed $400 billion for the first time ever. Great news!…

Calling the Winning Plays for University Fundraising

Calling the Winning Plays for University Fundraising

While marketing automation has proven to be successful and influential in the corporate world, its potential for university advancement is only now coming into focus.…

Why You Should Understand the Experience Economy

Why You Should Understand the Experience Economy

We often talk about our "consumerist culture" but understanding how financial decisions are made is fundamental to delivering meaningful proposals and solicitations. In a TED…

Identifying a Potential $1 Million+ in Unmanaged Prospects

Identifying a Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture Higher Ed’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…