Category: University Advancement

How to Grow a Research Program on Gender and Philanthropy

How to Grow a Research Program on Gender and Philanthropy

What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave…

Eternal Fundraising: Do Your Campaigns Ever End?

Eternal Fundraising: Do Your Campaigns Ever End?

An article earlier this year on the news website, Inside Philanthropy, reported on a survey of 600 fundraisers — mostly in higher education — that…

SFSU Alum Makes Largest Cryptocurrency Gift Ever

SFSU Alum Makes Largest Cryptocurrency Gift Ever

Cash, Check or Crypto? Investor Chris Larsen and his wife, Lyna Lam, along with their non-profit, Rippleworks, chose option No. 3 when they recently donated…

Take Off the Blinders When Reaching Out to High-Capacity Alumni

Take Off the Blinders When Reaching Out to High-Capacity Alumni

A large percentage of what university major gift officers do is call alumni — people who in some cases haven’t been heard from by the…

How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system ... An athletic program under investigation ... Faculty members in hot water ... Or any of the myriad of…

“Alexa, Give $50 to my University” – Smart Home Technology and Fundraising

“Alexa, Give $50 to my University” – Smart Home Technology and Fundraising

Meet George Jetson! And his personal assistant, Alexa! The integrated home is a natural extension of busy lives. “Alexa, remind me to pick up my…

Social Media Campaigns: What Should be Your Call to Action?

Social Media Campaigns: What Should be Your Call to Action?

Colleges and universities are increasingly turning to digital solutions as alumni go online and traditional solicitation channels are challenged. With all social media campaigns, the…

How to Make Your Monthly ‘Thank You’ a Window into Your University

How to Make Your Monthly ‘Thank You’ a Window into Your University

More than ever before, universities across the country are making it a priority to secure recurring alumni donations. Not only do these gifts provide stability…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

5 Ways to Build Alumni Relationships that Drive Philanthropy

5 Ways to Build Alumni Relationships that Drive Philanthropy

How do colleges and universities build the kind of relationships with their alumni and friends that drive philanthropy? It’s the central question within any institution’s…