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Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA” funnel). Applied to the masses, this funnel dictates that, to realize a certain...
Machine Learning 101: Get Intelligent About Artificial Intelligence

Machine Learning 101: Get Intelligent About Artificial Intelligence

From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our current products and services...
AI for Milking Cows: How Automation Opens Up Possibilities

AI for Milking Cows: How Automation Opens Up Possibilities

Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience left him with more than just some premium homemade ice cream and an afternoon of fun in the country. He was able to see...
Top 3 Things You Should Know About Machine Learning

Top 3 Things You Should Know About Machine Learning

It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the future. These are the three things Medha Agarwal says you need to know about machine learning. As an investor with...

15 Mind-Blowing Facts About Big Data and Analytics

In 2016, Data Science Central, an online resource for those who work with big data, published a blog that listed 15 Astonishing Tweetable Facts About Analytics. Coming in at 140 characters or less (that makes them “Tweetable”), these mind blowers might be a little...
Black Swans and the Problem of Induction

Black Swans and the Problem of Induction

In 17th century London, a “black swan” was a phrase that was equated with an impossibility. For Europeans at the time, the idea of anything other than a white swan was preposterous. Yet, it was in 1697 that Willem de Vlamingh, a Dutch sea captain for the Dutch East...
Digital Diplomas: MIT Students Can Secure Virtual Credentials

Digital Diplomas: MIT Students Can Secure Virtual Credentials

“You graduated! Press here to download your degree.” That’s what some students at the Massachusetts Institute of Technology can choose to do now. Using a free, open-source app called Blockcerts Wallet, students may download tamper-free, digital diplomas to their...
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