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Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
3 Ways to Solve Complex Recruitment Challenges

3 Ways to Solve Complex Recruitment Challenges

In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Optimizing Your Student Search Strategy at the Neighborhood Level

Optimizing Your Student Search Strategy at the Neighborhood Level

When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. Just earlier...
It’s Time to Rethink Traditional College Recruitment Metrics

It’s Time to Rethink Traditional College Recruitment Metrics

The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
8 Strategies to Increase Admissions Yield at Your University

8 Strategies to Increase Admissions Yield at Your University

Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
Corralling Your Recruitment Data and Making it Actionable

Corralling Your Recruitment Data and Making it Actionable

Enrollment and marketing leaders on university campuses are up to their ears in recruitment data. Data from the CRM, data from the registrar’s office, national trend data, historical institutional data, marketing metrics data, subjective data from counselors, faculty...
AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

Over the holidays, while many of us were snug in our beds, settling our brains, envisioning dancing sugar plums and whatnot, those still paying attention to the world began sharing the wonders of the new, freely accessible AI application called ChatGPT, a chatbot...
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