When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university. By understanding the needs and aspirations of your prospective students,...
In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: endless newbie. “All of us — every one of us — will be endless newbies in...
As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
A comprehensive recruitment marketing plan requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university. When you understand the needs and aspirations of your...
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