Category: Predictive Modeling in Higher Education

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…

Machine Learning 101: Get Intelligent About Artificial Intelligence

Machine Learning 101: Get Intelligent About Artificial Intelligence

From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do…

Can Artificial Intelligence Automate College Admissions?

Can Artificial Intelligence Automate College Admissions?

Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…

AI for Milking Cows: How Automation Opens Up Possibilities

AI for Milking Cows: How Automation Opens Up Possibilities

Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience…

Top 3 Things You Should Know About Machine Learning

Top 3 Things You Should Know About Machine Learning

It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the…

15 Mind-Blowing Facts About Big Data and Analytics

15 Mind-Blowing Facts About Big Data and Analytics

In 2016, Data Science Central, an online resource for those who work with big data, published a blog that listed 15 Astonishing Tweetable Facts About…

Black Swans and the Problem of Induction

Black Swans and the Problem of Induction

In 17th century London, a “black swan” was a phrase that was equated with an impossibility. For Europeans at the time, the idea of anything…

Digital Diplomas: MIT Students Can Secure Virtual Credentials

Digital Diplomas: MIT Students Can Secure Virtual Credentials

“You graduated! Press here to download your degree.” That’s what some students at the Massachusetts Institute of Technology can choose to do now. Using a…

With AI, Fear Is More Exciting Than the Alternative

With AI, Fear Is More Exciting Than the Alternative

As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is…

When X = College Admissions: AI and The Inevitable

When X = College Admissions: AI and The Inevitable

Remember “The Clapper?” You’re ready to go to bed and, with two claps of your hands, the lights go out. In the morning, two claps…