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4 Questions You Should Be Asking Your Recruitment Marketing Vendors

4 Questions You Should Be Asking Your Recruitment Marketing Vendors

Between the changing expectations of Gen Z and the looming “demographic cliff,” there’s no way around it – recruitment marketing is getting harder. With stress lingering from the pandemic, significant new demographic challenges on the horizon, and admissions budgets...
Enabling Counselor Success as an Extension of Your Admissions Team 

Enabling Counselor Success as an Extension of Your Admissions Team 

While burnout and turnover on the admissions team certainly isn’t new, everything was heightened and exacerbated in the wake of the pandemic. Staff shortages and supply chain issues hindered campuses greatly as they struggled for a return to normalcy. To this...
Recruitment Marketing: Enhancing Your Offline Strategies

Recruitment Marketing: Enhancing Your Offline Strategies

While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
Demographic Change and Higher Education with Dr. Nathan D. Grawe

Demographic Change and Higher Education with Dr. Nathan D. Grawe

INNOVATE 2023 — Capture Higher Ed’s two-day, free virtual conference for recruitment marketing leaders and professionals this past December — opened with a keynote speaker familiar to anyone who has investigated the profound demographic challenges facing higher...
Enrollment Leader’s Guide to Preparing for Census

Enrollment Leader’s Guide to Preparing for Census

After a months-long sprint to the finish, recruitment teams finally welcome the fall class to campus. The window of Days 1-10 is an exciting time filled with a flurry of activities to help students get connected to campus. But for enrollment leaders, these 10 days are...
Check Out Capture’s 4-Point Enrollment Funnel Checkup

Check Out Capture’s 4-Point Enrollment Funnel Checkup

The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of...
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