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The Changing FAFSA: How to Help Your Prospective Students Keep Up

The Changing FAFSA: How to Help Your Prospective Students Keep Up

For years, October was the key month on the higher ed enrollment calendar when it came to student financial aid. That’s when the Free Application for Federal Student Aid (FAFSA) opened, and students and their families typically had two months to meet most college...
8 Strategies to Increase Admissions Yield at Your University

8 Strategies to Increase Admissions Yield at Your University

Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
Case Study: University Sees 75% Year-Over-Year Increase in Inquiries

Case Study: University Sees 75% Year-Over-Year Increase in Inquiries

Located in a highly competitive post-secondary market and following several years of gradual enrollment decline, Duquesne University in Pittsburgh set aggressive goals to grow new undergraduate student enrollment in 2022. The university partnered with Capture Higher...
‘I’m on to you’ — Marketing to Generation X Parents

‘I’m on to you’ — Marketing to Generation X Parents

In her role as director of enrollment communications at Transylvania University in Lexington, Ky., Laura Rudolph wears many hats. One of them is that of writer. She crafts much of the messaging that goes out to prospective students and their parents. During her...
Go for Launch: ‘Houston, we’re headed to NACAC’

Go for Launch: ‘Houston, we’re headed to NACAC’

Capture Higher Ed’s crew of enrollment management experts are packing up their shuttle craft and preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24. “Mission: Identify, Convert, and Enroll is a go …” and we look forward to connecting...
Panel Discussion: Measuring Your Enrollment Marketing Technology

Panel Discussion: Measuring Your Enrollment Marketing Technology

As universities increasingly use an array of technologies for their enrollment operations, it is sometimes difficult to measure how effective they are … both individually and as part of an overall “tech stack.” That’s why Capture Higher Ed convened an impressive panel...
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