Category: Higher Education Marketing Trends

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

With AI, Fear Is More Exciting Than the Alternative

With AI, Fear Is More Exciting Than the Alternative

As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is…

Top Ways to Market to Generation Z

Top Ways to Market to Generation Z

High-value content … Videos and infographics … Selling the experience … From email to video to social media, identifying and understanding the best ways to…

The Art of Communication: How Capture Creates Emails

The Art of Communication: How Capture Creates Emails

What kind of thought goes into the email campaigns Capture Higher Ed creates for its partners? A lot! Capture’s content writers are trained in not…

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…

Exploring the Attention Economy — Hey, Read This!

Exploring the Attention Economy — Hey, Read This!

(The following is the introduction to Business As Unusual: Managing Enrollment in the Attention Economy, the just-released e-book written by Capture Higher Ed’s Sean Hill.)…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

Marketing to Gen Z and Their Parents: Some Quick Tips

Marketing to Gen Z and Their Parents: Some Quick Tips

Gen Z teenagers, the current group of prospective students that colleges and universities all over the world are recruiting, change constantly and have specific ways…