Category: Higher Education Marketing Trends

Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Exploring the Attention Economy — Hey, Read This!

Exploring the Attention Economy — Hey, Read This!

(The following is the introduction to Business As Unusual: Managing Enrollment in the Attention Economy, the just-released e-book written by Capture Higher Ed’s Sean Hill.)…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

Marketing to Gen Z and Their Parents: Some Quick Tips

Marketing to Gen Z and Their Parents: Some Quick Tips

Gen Z teenagers, the current group of prospective students that colleges and universities all over the world are recruiting, change constantly and have specific ways…

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…

5 Reasons Good Design Should Matter to You

5 Reasons Good Design Should Matter to You

I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David…

Universities Looking Out-of-State In Hunt For Revenue

Universities Looking Out-of-State In Hunt For Revenue

In 2015, there were 90,000 incoming students in the University of California system. Of those, roughly 15,000 were out-of-state students. In the decade prior, enrollment…

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture.…