Category: Higher Education Marketing Trends

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Working at Capture Higher Ed is a journey. Or voyage. Just ask anyone who works here. This company moves at a lightning-quick speed when it comes…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

An article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college education…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Online Learning Leads to Higher Retention and Graduation Rates

Online Learning Leads to Higher Retention and Graduation Rates

My guess is that most anyone in higher education knows that retention is chief among the many concerns on college campuses across the country. Turns…

More Knowledge or a Better Job? The Debate Over an Efficient Education

More Knowledge or a Better Job? The Debate Over an Efficient Education

An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

The Importance of College: Is it Really Worth it?

The Importance of College: Is it Really Worth it?

“What stops kids from getting a college degree?” asked a 2016 piece in The New York Times. The answer, at least in part: “Poor academic…

10 Emerging Design Strategies for Higher Ed

10 Emerging Design Strategies for Higher Ed

In the recent webinar, Trending: 10 Emerging Design Strategies for Higher Ed, graphic designers, Sara Ekart, director of creative operations at Capture Higher Ed, and Chelsea…