Category: Higher Education Marketing Trends

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

High Anxiety: A Look at Inside Higher Ed’s 2018 Survey of Admissions Leaders

High Anxiety: A Look at Inside Higher Ed’s 2018 Survey of Admissions Leaders

“Not only are a majority of colleges failing to fill their new classes by May 1,” writes Scott Jaschik in Inside Higher Ed, “but they…

What Capture Marketing Products had the Most Influence for Fall 2018?

What Capture Marketing Products had the Most Influence for Fall 2018?

In the past, we have examined the effect of the different Capture marketing products in isolation — looking at the marginal effect of direct mail…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…

Autumn Roads: Fall Means Admissions Travel Season

Autumn Roads: Fall Means Admissions Travel Season

At the beginning of episode 15 of The Weightlist Podcast — before Thom Golden and Brad Weiner even cracked open their beers — the hosts were…

A Way to Survive: Staying Afloat Amidst College Closings

A Way to Survive: Staying Afloat Amidst College Closings

As of April 9, 2018, according to Inside Higher Ed, three U.S. colleges are closing their doors. In February, Atlantic Union College in Massachusetts, having…

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Working at Capture Higher Ed is a journey. Or voyage. Just ask anyone who works here. This company moves at a lightning-quick speed when it comes…

Don’t Open This Email: How to Talk to a Brain

Don’t Open This Email: How to Talk to a Brain

In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

A recent article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college…

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions…