Category: Higher Education Marketing Trends

Networking: The Value of a College Degree Can Come in Social Capital

Networking: The Value of a College Degree Can Come in Social Capital

When people argue the value of a college degree, it’s not uncommon to cite economic reasons. “From an economic point of view,” said The New…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

With AI, Fear Is More Exciting Than the Alternative

With AI, Fear Is More Exciting Than the Alternative

As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is…

Top Ways to Market to Generation Z

Top Ways to Market to Generation Z

High-value content … Videos and infographics … Selling the experience … From email to video to social media, identifying and understanding the best ways to…

The Art of Communication: How Capture Creates Emails

The Art of Communication: How Capture Creates Emails

What kind of thought goes into the email campaigns Capture Higher Ed creates for its partners? A lot! Capture’s content writers are trained in not…

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…