Category: Higher Education Marketing Trends

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Charting The Student Decision Journey

Charting The Student Decision Journey

Does your grocery store have a customer card? Kroger has one, and it offers its “valued customers” fuel points with each purchase. When the customer…