Category: Higher Education Marketing Trends

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

Yield Campaigns: Make Your Students Stay

Yield Campaigns: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Charting The Student Decision Journey

Charting The Student Decision Journey

Does your grocery store have a customer card? Kroger has one, and it offers its “valued customers” fuel points with each purchase. When the customer…