Category: Higher Education Marketing Trends

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

#Recruitment: Meet Them Where They Are

#Recruitment: Meet Them Where They Are

Current high school students/soon-to-be college freshmen are a part of the Mobile Generation. Today’s teenagers leave little of their daily lives to the imagination, now…

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

In terms of enrollment management, how do we get our ideas to stick in the minds of our target audience: students and, in some instances,…

Breaking the Rules in Email Marketing (Part 2)

Breaking the Rules in Email Marketing (Part 2)

Part 1 of this blog began with a look at subverting conventional ideas about best practices for email marketing, and how Capture Higher Ed puts some…

Breaking the Rules in Email Enrollment Marketing (Part 1)

Breaking the Rules in Email Enrollment Marketing (Part 1)

There are plenty of conventional ideas about how email enrollment marketing best works. At Capture Higher Ed, we are interested in going against the established…

​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

​In 2020 People Will Stop Talking to You … So Plant a Tree!

​In 2020 People Will Stop Talking to You … So Plant a Tree!

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

Yield Campaigns: Make Your Students Stay

Yield Campaigns: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…