Category: Higher Education Marketing Trends

The History of Enrollment Management: Jack Maguire and the “Grand Design”

The History of Enrollment Management: Jack Maguire and the “Grand Design”

To read the full four-part e-book, The History of Enrollment Management, click here. This year, in many ways, is the 40th anniversary of what we…

Knowing Your Transfer Students (Like Me)

Knowing Your Transfer Students (Like Me)

Picture move-in day on campus. Hundreds of bright-eyed teens, clutching boxes filled with coordinating items to decorate their dorm. Bundles of nerves and hormones, the…

Using Social Media for Enrollment Marketing: Some Best Practices

Using Social Media for Enrollment Marketing: Some Best Practices

Social media should be part of a larger marketing strategy, just not the entire strategy. This has been the advice of the National Association for…

If Only There Were Some Magic Words

If Only There Were Some Magic Words

You’ve intrigued a student with an engaging subject line and gotten them to open your email. Now what should you say that will motivate them…

5 Tips for Creating Effective Marketing Emails

5 Tips for Creating Effective Marketing Emails

Capture Higher Ed’s communication department creates many emails to send to high school students and their families on behalf of colleges and universities. We’ve learned…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

#Recruitment: Meet Them Where They Are

#Recruitment: Meet Them Where They Are

Current high school students/soon-to-be college freshmen are a part of the Mobile Generation. Today’s teenagers leave little of their daily lives to the imagination, now…

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

In terms of enrollment management, how do we get our ideas to stick in the minds of our target audience: students and, in some instances,…

Breaking the Rules in Email Marketing (Part 2)

Breaking the Rules in Email Marketing (Part 2)

Part 1 of this blog began with a look at subverting conventional ideas about best practices for email marketing, and how Capture Higher Ed puts some…