Category: Higher Education Marketing Trends

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…

Autumn Roads: Fall Means Admissions Travel Season

Autumn Roads: Fall Means Admissions Travel Season

At the beginning of episode 15 of The Weightlist Podcast — before Thom Golden and Brad Weiner even cracked open their beers — the hosts were…

A Way to Survive: Staying Afloat Amidst College Closings

A Way to Survive: Staying Afloat Amidst College Closings

As of April 9, 2018, according to Inside Higher Ed, three U.S. colleges are closing their doors. In February, Atlantic Union College in Massachusetts, having…

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Working at Capture Higher Ed is a journey. Or voyage. Just ask anyone who works here. This company moves at a lightning-quick speed when it comes…

Don’t Open This Email: How to Talk to a Brain

Don’t Open This Email: How to Talk to a Brain

In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

A recent article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college…

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions…

The Top 3 Things I Love About NACAC: An Interview with Anne Freihofer

The Top 3 Things I Love About NACAC: An Interview with Anne Freihofer

Next week, Anne Freihofer will be among the team of Capture Higher Ed enrollment professionals traveling to Salt Lake City for NACAC 2018. This will be…

Eight Ways to Make the Most Out of NACAC 2018

Eight Ways to Make the Most Out of NACAC 2018

For enrollment professionals across the country, the NACAC National Conference is a major highlight of the year. The conference not only kicks off the fall…

What’s So Great About Online Students?

What’s So Great About Online Students?

Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…