Higher Education Marketing Trends

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Capture Book Club, Vol. 5: Adventures in Professional Development

Capture Book Club, Vol. 5: Adventures in Professional Development

Capture Higher Ed is a company of voracious readers, and we love to recommend the kinds of books that challenge and nourish our knowledge and…

What Happens When You Combine RaiseMe with Capture’s Marketing Automation?

What Happens When You Combine RaiseMe with Capture’s Marketing Automation?

Have you heard about RaiseMe? Really, how could you not? It’s been the talk of the town in Time magazine, CNBC, the New York Times…

What Capture Marketing Products had the Most Influence for Fall 2018?

What Capture Marketing Products had the Most Influence for Fall 2018?

In the past, we have examined the effect of the different Capture marketing products in isolation — looking at the marginal effect of direct mail…

Top Five Takeaways from a Two-Day College Vendor Conference

Top Five Takeaways from a Two-Day College Vendor Conference

In May, three Capturites and I went on a road trip to visit one of our longtime partners, a small private college, for a college…

How the Digital Age Killed the Enrollment Funnel

How the Digital Age Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…

CaptureNotes: The PROSPER Act Changes Everything

CaptureNotes: The PROSPER Act Changes Everything

Welcome back to CaptureNotes. It’s like Cliff’s Notes … or Sparknotes … but on all things higher education. In this installment, we review the PROSPER Act.…

Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

Designing for Generation Z: Captivate Today’s Tech-Savvy Teens

For colleges and universities, engaging Generation Z is continually top of mind. As a designer, I have to work strategically when creating your school’s designs…

11 Memes Only Admissions Teams Will Get

11 Memes Only Admissions Teams Will Get

At Capture Higher Ed, we love our admissions friends. Many Capture employees have even sat right where you are, and have faced some of the…