Category: Higher Education Marketing Trends

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…

Winning Facebook: One College’s Informative and Completely Clever Video

Winning Facebook: One College’s Informative and Completely Clever Video

I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed's partner institutions, including University of…

Free Community College: An Expanding Ideal

Free Community College: An Expanding Ideal

Maybe you’ve already heard the news: free community college tuition in Maryland. As The Baltimore Sun reported last year, Republican Governor Larry Hogan intended to…

How to Give Your New Programs the Launch They Deserve

How to Give Your New Programs the Launch They Deserve

Is your university introducing new academic programs this fall? If so, are you doing all the things necessary to prepare for a successful launch? In…

5 Reasons Good Design Should Matter to You

5 Reasons Good Design Should Matter to You

I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…