Higher Education Marketing Trends

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

Communicating with Generation Z: A ‘How To’ for Universities

Communicating with Generation Z: A ‘How To’ for Universities

First and foremost, it’s important to define Generation Z as those who were born after 1995 and live in a world where Internet and digital…

Google Analytics is Good … but Marketing Automation is Great!

Google Analytics is Good … but Marketing Automation is Great!

As a marketer in the digital landscape, I get a great many questions about Google Analytics from friends, family and colleagues. And as numerous modern…

Capture Partner is Getting Great Results from Email and Dynamic Content

Capture Partner is Getting Great Results from Email and Dynamic Content

One of Capture Higher Ed’s partners — a mid-size private, Catholic, liberal arts college located in the Northeast — is making the most out of…

Testing the Influence of Higher Ed Email Campaigns

Testing the Influence of Higher Ed Email Campaigns

There’s a central doubt some colleges and universities have about Capture Higher Ed that comes in the form of the question: Were the students who…

Top Higher Education Marketing Conferences of 2018

Top Higher Education Marketing Conferences of 2018

We at Capture Higher Ed have attended and plan on attending some of the top higher education marketing conferences of 2018. Below you can find…

Congrats to our Partners Receiving 2018 CASE Awards!

Congrats to our Partners Receiving 2018 CASE Awards!

As a designer, I’m a sucker for great brand design. [Cue all the heart eyes emojis.] Branding can have a HUGE impact on how a…

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Higher Ed Video Marketing: Reach Your Future Students on YouTube

Did you know YouTube is the second-largest search engine? If you’re not leveraging higher ed video marketing to attract and retain your prospective student base,…

Exciting, Enticing But Not Weird: A Brief History of College Viewbooks

Exciting, Enticing But Not Weird: A Brief History of College Viewbooks

If there’s one thing I’ve seen a lot of, it’s college viewbooks — the colorful catalogs that drop into the mailboxes of high school kids…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…