Category: Higher Education Marketing Trends

Free Community College: An Expanding Ideal

Free Community College: An Expanding Ideal

Maybe you’ve already heard the news: free community college tuition in Maryland. As The Baltimore Sun reported last year, Republican Governor Larry Hogan intended to…

How to Give Your New Programs the Launch They Deserve

How to Give Your New Programs the Launch They Deserve

Is your university introducing new academic programs this fall? If so, are you doing all the things necessary to prepare for a successful launch? In…

5 Reasons Good Design Should Matter to You

5 Reasons Good Design Should Matter to You

I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Right Full Rudder! Five Tips For Righting Your Admissions Ship

Working at Capture Higher Ed is a journey. Or voyage. Just ask anyone who works here. This company moves at a lightning-quick speed when it comes…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

An article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college education…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Online Learning Leads to Higher Retention and Graduation Rates

Online Learning Leads to Higher Retention and Graduation Rates

My guess is that most anyone in higher education knows that retention is chief among the many concerns on college campuses across the country. Turns…