Category: Higher Education Marketing Trends

Online Learning Leads to Higher Retention and Graduation Rates

Online Learning Leads to Higher Retention and Graduation Rates

My guess is that most anyone in higher education knows that retention is chief among the many concerns on college campuses across the country. Turns…

More Knowledge or a Better Job? The Debate Over an Efficient Education

More Knowledge or a Better Job? The Debate Over an Efficient Education

An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

10 Emerging Design Strategies for Higher Ed

10 Emerging Design Strategies for Higher Ed

In the recent webinar, Trending: 10 Emerging Design Strategies for Higher Ed, graphic designers, Sara Ekart, director of creative operations at Capture Higher Ed, and Chelsea…

How the Rural Student Became Higher Ed’s Newest Underrepresented Minority

How the Rural Student Became Higher Ed’s Newest Underrepresented Minority

I was raised in a town of 20,000 people near a metro area, and my exposure to rural life has generally consisted of scenic Sunday…

Networking: The Value of a College Degree Can Come in Social Capital

Networking: The Value of a College Degree Can Come in Social Capital

When people argue the value of a college degree, it’s not uncommon to cite economic reasons. “From an economic point of view,” said The New…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…