Category: Higher Education Marketing Trends

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the just-released, downloadable feature story by Capture Higher Ed’s Sean Hill that…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

With AI, Fear Is More Exciting Than the Alternative

With AI, Fear Is More Exciting Than the Alternative

As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is…

Top Ways to Market to Generation Z

Top Ways to Market to Generation Z

High-value content … Videos and infographics … Selling the experience … From email to video to social media, identifying and understanding the best ways to…

Online Learning Leads to Higher Retention and Graduation Rates

Online Learning Leads to Higher Retention and Graduation Rates

My guess is that most anyone in higher education knows that retention is chief among the many concerns on college campuses across the country. Turns…

The Art of Communication: How Capture Creates Emails

The Art of Communication: How Capture Creates Emails

What kind of thought goes into the email campaigns Capture Higher Ed creates for its partners? A lot! Capture’s content writers are trained in not…

Segments of One: How to Market to Generation Z

Segments of One: How to Market to Generation Z

Your prospective students in 2018 grew up and came of age with the tailored analytics of online streaming services, like Netflix, and retailers, like Amazon.…

Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Exploring the Attention Economy — Hey, Read This!

Exploring the Attention Economy — Hey, Read This!

(The following is the introduction to Business As Unusual: Managing Enrollment in the Attention Economy, the just-released e-book written by Capture Higher Ed’s Sean Hill.)…