Higher Education Marketing Trends

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…

Managing Multi-Channel Marketing for Higher Ed, Part 1

Managing Multi-Channel Marketing for Higher Ed, Part 1

At the Resolve Enrollment Technology Conference, Capture Higher Ed’s first-ever enrollment technology conference this past January, Dana Simmons of Stetson University hosted a session titled,…

Working Professionals and the New Geography of Master’s Degrees

Working Professionals and the New Geography of Master’s Degrees

By 2022, according to the executive summary of research by the Education Advisory Board (EAB), “master’s degrees will account for nearly a third of all…

More Knowledge or a Better Job? The Debate Over an Efficient Education

More Knowledge or a Better Job? The Debate Over an Efficient Education

An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Be Creative — Get out of your ‘River of Thinking’

Be Creative — Get out of your ‘River of Thinking’

At its peak, Blockbuster video had 9,000 stores. How many are there today? Six — and that after the closing of the store in North…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Greetings From Generation X — Take A Drive Down Amnesia Lane

Greetings From Generation X — Take A Drive Down Amnesia Lane

(The following is the opening of Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy…

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture.…