Category: Higher Education Marketing Trends

How the Digital Age Killed the Enrollment Funnel

How the Digital Age Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

A recent article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college…

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…

From Retail to Farming: The Long Reach of AI

From Retail to Farming: The Long Reach of AI

“Is any industry beyond the long reach of Artificial Intelligence?” asks the experience management company Qualtrics. Of course, this question would seem to answer itself.…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Where IS Everybody? Social Media, Of Course!

Where IS Everybody? Social Media, Of Course!

For colleges reaching out to kids, we at Capture Higher Ed have long known that social media is one of the best ways to do…

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Winning Facebook: One College’s Informative and Completely Clever Video

Winning Facebook: One College’s Informative and Completely Clever Video

I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed's partner institutions, including University of…