Category: Higher Education Marketing Trends

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…

5 Reasons Good Design Should Matter to You

5 Reasons Good Design Should Matter to You

I remember the first time I recognized a typeface out in the real world. I was at the movies and the title sequence for David…

Universities Looking Out-of-State In Hunt For Revenue

Universities Looking Out-of-State In Hunt For Revenue

In 2015, there were 90,000 incoming students in the University of California system. Of those, roughly 15,000 were out-of-state students. In the decade prior, enrollment…

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

Admissions Is No Longer a Funnel — It’s More Like a ‘Glob’

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan. And that requires a change in admissions culture.…

How the Digital Age Killed the Enrollment Funnel

How the Digital Age Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

College: It Has Never Been More Important … But Is It Affordable?

College: It Has Never Been More Important … But Is It Affordable?

A recent article on the online news website, Insider Louisville, had some telling data about the status of families preparing financially for their kids’ college…

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…

From Retail to Farming: The Long Reach of AI

From Retail to Farming: The Long Reach of AI

“Is any industry beyond the long reach of Artificial Intelligence?” asks the experience management company Qualtrics. Of course, this question would seem to answer itself.…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…