Category: Graduate & Professional Studies

Supporting Your Recruitment Strategy with Digital Tools

Supporting Your Recruitment Strategy with Digital Tools

Is it sometimes difficult to imagine how dynamic content — toasters, popovers, image swaps and web retargeting — might be used to promote your graduate…

Congrats to our Partners Receiving 2018 CASE Awards!

Congrats to our Partners Receiving 2018 CASE Awards!

As a designer, I’m a sucker for great brand design. [Cue all the heart eyes emojis.] Branding can have a HUGE impact on how a…

Do You Know the Behavioral Patterns of Your Website Visitors?

Do You Know the Behavioral Patterns of Your Website Visitors?

Capture Behavioral Engagement (CBE) not only monitors behavioral patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

Recruiting International Graduate Students in the Digital Age

Recruiting International Graduate Students in the Digital Age

Recruiting international graduate students is a challenge, especially in recent years as international enrollment in graduate schools has dipped. Grad schools need to find new…

Working Professionals and the New Geography of Master’s Degrees

Working Professionals and the New Geography of Master’s Degrees

By 2022, according to the executive summary of research by the Education Advisory Board (EAB), “master’s degrees will account for nearly a third of all…

Marketing to Grad Students in a Simplified, More Effective Way

Marketing to Grad Students in a Simplified, More Effective Way

College student recruitment is changing at an unprecedented rate. To keep up with how business is conducted in the modern world, universities across the country…

The Staying Power of Oxford: An Example of Adaptation

The Staying Power of Oxford: An Example of Adaptation

“What,” asks the president of the University of Notre Dame, “does the 13th century have to teach us in the 21st century?” Specifically, asks the…

Colleges See 25-Fold Return on Capture Marketing Automation

Colleges See 25-Fold Return on Capture Marketing Automation

Graduate schools are looking to strategies found in undergraduate admission offices as well as the business world to update their recruitment and marketing approaches. That's…

Learning From a College Mission to End Poverty

Learning From a College Mission to End Poverty

“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…

Capture Partner on Track to Increase Enrollment by 31%

Capture Partner on Track to Increase Enrollment by 31%

One of Capture Higher Ed’s current partners — a mid-size independent, exclusively undergraduate liberal arts college in the Midwest — was locked in a downward…