Category: Graduate & Professional Studies

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

The Rules and Roles: What Is ‘Student-Centric’ Marketing?

What is “student-centric” marketing? Personalization, says LeAnn Hughes, vice president for enrollment and marketing at Illinois Wesleyan University. And that requires a change in admissions…

New Graduate Programs Sustaining Some Struggling Institutions

New Graduate Programs Sustaining Some Struggling Institutions

John Marcus of PBS wrote a fascinating article titled, “Graduate programs have become a cash cow for struggling colleges. What does that mean for students?”…

Graduate Student Recruitment 101

Graduate Student Recruitment 101

Graduate Student Recruitment 101 – Finding Doc McStuffins According to NCES, around 9% of Americans have a graduate degree, and that percentage continues to climb.…

Is GPS Becoming More Diverse? A Look at Minority Enrollment in Grad Schools

Is GPS Becoming More Diverse? A Look at Minority Enrollment in Grad Schools

For two years in a row, underrepresented minority students contributed to robust growth in first-time graduate enrollment by U.S. citizens and permanent residents, according to…

Brand Awareness for Higher Ed: Making Sense of Social Media Channels

Brand Awareness for Higher Ed: Making Sense of Social Media Channels

As digital marketers, we’re always looking for new and next ways to reach our target audience; to meet them where they’re at with a message…

Capture Welcomes New Partner Cabrini University

Capture Welcomes New Partner Cabrini University

Introducing one of Capture Higher Ed’s newest partners, Cabrini University in Radnor, Pa. Founded in the late 1950s, Cabrini is a residential Catholic institution serving…

Craft A Marketing Campaign to Boost Your Online Enrollments

Craft A Marketing Campaign to Boost Your Online Enrollments

In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…

Capture Welcomes New Partner Unity College

Capture Welcomes New Partner Unity College

Capture Higher Ed is proud to introduce one of our newest partners, Unity College. Located in Waldo County, Maine, the college is a private liberal…

Automated Handwritten Notes — Yeah, It’s A Thing

Automated Handwritten Notes — Yeah, It’s A Thing

Capture Higher Ed recently piloted a program in which we included automated handwritten notes as part of an automated marketing campaign delivered to prospective college…

As International Enrollment Dips, Grad Schools Need New Tactics

As International Enrollment Dips, Grad Schools Need New Tactics

If recent reports by the Council of Graduate Schools (CGS) and the National Science Foundation (NSF) are any indication, graduate schools need to find new…